Chemistry Research Paper Example | Topics and Well Written Essays - 1750 words

Chemistry - Research Paper Example the historical background of hydrogen, its chemical formula and elements, as well as its use in compounds that make up the fabric of our very existence. Hydrogen was first produced artificially by a scientist named T. Von Hohenheim in the 16th century. In combining metals and strong acids he created a flammable gas; however he didn’t realize that what he had created was hydrogen. It wasn’t until 1671 that Robert Boyle combined iron fillings and dilute acids that the element was rediscovered. In 1766 Henry Cavendish became the first to understand that the gas produced by these combinations itself constituted a wholly unique substance. Finally, in 1783 Antoine Lavosier gave the element the moniker of hydrogen upon discovering that water was produced when the then unnamed substance was burned. (Rigden 2003) The name is derived from hudur, which means water and and gennan, meaning generate, thus giving it water generator. It was named this because of Cavendishs experiment where he combined oxygen and hydrogen. Hydrogen has the atomic number 1 and the symbol H. Hydrogen is a colorless, odorless, tasteless gas (at room tempe rature) and highly explosive. Hydrogen is the least dense gas known to man. Its melting point is 14o K and the boiling point is 20.28o K. The atomic mass of hydrogen is 1.00794 amu. Because it has only one electron it will react very quickly and, in many cases, violently. To view this, combine hydrogen with fluorine. Hydrogen has three isotopes. The first is H-1, Protium, which is stable. Protium makes up 98% of naturally occurring hydrogen. The second is H-2, Deuterium, which is also stable. Deuterium makes up 1.99% of naturally occurring hydrogen. The third is H-3, Tritium, which is radioactive. Tritium has a half-life of 12.3 years. Tritium makes up about 0.001% of naturally occurring hydrogen. Hydrogen has numerous uses, the most common of those are balloons, metal refining, and production of electricity. Some of those uses are dangerous.

Evaluate what psychologists have discovered about substance use and abuse Essay Example for Free

Evaluate what psychologists have discovered about substance use and abuse Essay In discovering about substance use and abuse one issue encountered are the inevitable ethical issues that occur. In Mestel and Concars study for example, sensitive data was collected. Sharing this sensitive data wit hthe researchers may have caused participants unnecessary anxiety or embarrassment if for example the urine test showed that they had used cocaine. This inevitably leads to ethical issues due to the unpleasant emotions participants may have been subjected to. Similarly in Robinson et als study, participants may have experienced unpleasant emotions such as embarrassment and ill ease as a result of the personal nature of the questions asked. From the two studies we can see that ethics is often a factor when exploring the issue of substance use and abuse however substance abuse is, by definition, against social expectations and consequently is always likely to incur ethical dilemmas when researchers attempt to discover substance use and abuse. Another difficulty incurred when attempting to explore substance use and abuse is social desirability. Social desirability is the term given to the situation in which people give answers that are contrary or different to their beliefs because their alternative answer is more socially acceptable. In Moolchan et als study for example personal data was collected and in order to present themselves in abetter light people may have lied when giving their answer responding by saying that their parent didnt smoke when in fact they did for example. Similarly in Landos study baseline data was collected by asking participants to keep a diary detailing their smoking for one week. Participants may have recorded false information because they felt this false information would be more socially acceptable. Social desirability can lead to results which are invalid and resultantly lead to a lack of validity as the study will not record peoples true response. Another difficulty in discovering substance use and abuse is the issue of generalisability. Generalisability is the term used to define the extent to which results from one sample of participants can be applied to wider groups. In Griffiths study for example the findings may not be able to generalised to a country such as Australia as the sample used was not representative. Similarly Murrays study conducted in 1988 had a sample which was exclusively composed of adolescents and consequently it could not be applied to the wider population. In reality however a study is likely to never be truly representative to a global extent and in doing so such a diverse sample may make it hard for clear results to be distinguished due to cultural differences. Research into substance use and abuse may also incur the difficulty of ethnocentric bias. This is the tendency to perceive the world from you own cultural group, such as your wthnic group. The issue of ethnocentric bias can be seen in Gomels study. Gomel looked at a workplace in which smoking had been banned and how this related to the reduction in substance use (smoking). The study can be een to be ethnocentrically biased because it was conducted in one workplace in Australia. Ethnocentric bias can result in research that is not applicable to the larger population as the results from this study may not be found to be the same if it was conducted in Australia for example. c) Many people resolve to give up smoking each new year. With middle aged women specifically in mind suggest one psychological technique which would be useful to help them in their attempts to stop smoking. Give reasons for your answer. In attempting to stop smoking one technique which may be useful is the use of self help groups. Self help groups are support circles where each member is also attempting to quit smoking. As Moolchan discovered in his study, women who smoke are likely to be socially skilled and confident and so may find a group therapy useful where they can support and gain support from other women in the group who are in a socially similar position to themselves. Group therapy may also be effective in helping a middle aged woman quit smoking as she may make friends with people in the group and thus turn to them for support as she would turn to a friend outside of the group. The clear difference however would be that the person in the group would be going through the same experience as the middle aged woman and so would be able to identify with her. Those in the support group may also acknowledge an element of competition each one wanting to continue to stop smoking so they remain in the group. For this variety of reasons a support group is likely to be the most effective strategy in supporting a middle aged woman who is giving up smoking.

The Princess Bride Screenplay Essay examples -- William Goldman essays

William Goldman made a number of changes in the development of The Princess Bride screenplay. The changes Goldman were not subtle, because when you transform a book into a movie there are major adaptations that must be made for a movie to be successful. The changes may affect the quality of the movie in comparison to the novel. This report is going explain the three most significant changes and how these affected our view and appreciation of the story. The most significant difference between the book and the movie, was that the narrative parts of the book which display the character's thoughts were removed. The book describes what the characters where feeling and thinking, which brought us closer to them. When we know what the character feels and thinks, the story becomes a three-dimens...

Personal Purpose

At a very young age, I began to be fascinated by the role of money in our day today lives, this allure grew and it influenced my goals. It's with great deliberation that I have decided to pursue the Master of Finance course in your esteemed institution, since it is harmonious with my goal of being a Financial Analyst. It's the confluence of personal and professional experiences, that has led me to choose this path. My childhood was influenced by my parents, who steadfastly believed that I should give my best to both academic and extra-curricular pursuits. I was a part of the debate club which gave me the tools to understand the important issues, while having a balanced perspective on them. I have also been studying Indian classical music and dance for nearly a decade, which led to an appreciation of arts, regardless of their origin. During my Grade 12, I spent some time voluntarily tutoring students in my class in accounts. Accounts is a strength I am proud of, for it is also one of the pillars of my ambition. I also worked with various nonprofit organizations where I tasked o work for the welfare of disadvantaged animals from getting them vaccinated to finding them loving homes. This meaningful work has left in me a strong love for all creatures great and small. All of this had a great impact on my person, it molded me into being extremely independent and proactive. I staunchly believe that hard work beats talent where talent doesn't work hard. This attitude was tested when I applied myself complete my graduation and then start work to put my knowledge to practice. After my graduation I got a splendid opportunity to intern in Transaction Advisory Services at BDO India (erstwhile MZSK and Associates). The department specialized in valuation services, due diligences, other structuring options. Dealing with different assignments across industries, I began to notice the importance of financial management. This slowly encouraged my passion for finance, which led me to understand myself and helped me create a road map to achieve my goals. I strongly believe in having a hands-on approach while solving and making key corporate decisions. I came across this graduate program, and it fulfilled all that I need to further my career goals. The coursework is exemplary covering all aspects required to propel one into the profession of finance. I firmly believe that the Management degree with finance as its core shall broaden my knowledge and provide necessary insights I seek, made me absolutely convinced to work towards this program. The strong focus on world class faculty and a vibrant university life also clinched my decision to apply to your university. I would like to further assert that this program would provide invaluable significance to my life and academic career. This program will give me opportunity to study with like-minded individuals and the fortuity to collaborate with premier faculty both of which would impact my person greatly. Therefore, it would be an absolute pleasure to be admitted as a part of this program.

A Plan to write an evaluation of the ways in which the European Enlightenment has influenced modern schooling

Introduction The plan includes an introduction, which will include an explanation of what European Enlightenment is and what transpired within this period, as well as the general objective of the brief, which is to evaluate the ways in which it influenced modern schooling. It will highlight the point that history and reason were the two significant characteristics of this period (e.g. Saenz 1999, p. 119; Lesaffer 2009, p. 446). The European Enlightenment and its influence on modern schooling The foregoing discussions involve the clarification of the concept of ‘modern schooling’ and an evaluation of how European Enlightenment influenced it. It will discuss the critical view of Enlightenment thinkers (e.g. Voltaire, Gibbon) on the irrationality of the past, alongside their often established incisive historical discontinuities for the sake of history and reason. False paradigms and privileges during the European Enlightenment violated the natural law and configured irrational social organisations (e.g. Saenz 1999). This is an important point in the evaluation. The evaluation will demonstrate the link between the prevalent constructs during the European Enlightenment (history and reason) and the characteristics of modern schooling. It will specifically point out that the methods and techniques of modern science could be utilised to explore and understand all areas of life (e.g. Romano 2010). Conclusion The conclusion will include a summary of important points/discussions/arguments, such as the idea of scientific method and commitment to reason that embody modern schooling. References to be used: Avrich, P. (2006) The Modern School Movement: Anarchism and Education in the United States. Oakland, CA: AK Press. Bartlett, R. C. (2001) The Idea of Enlightenment: A Postmodern Study. Toronto: University of Toronto Press Incorporated. Beales, D. (2005) Enlightenment and Reform in Eighteenth –Century Europe. I. B. Taurus & Co. Ltd. Feiner, S. (2004) The Jewish Enlightenment. Pennsylvania: University of Pennsylvania Press. Grell, P. and Cunningham, A. (2007) Medicine and Religion in Enlightenment Europe. England: Ashgate Publishing Limited. Grell, P. and Porter, R. (2000) Toleration in Enlightenment Europe. Cambridge, UK: Cambridge University Press. Hille, T. (2011) Modern Schools: A Century of Design for Education. NJ: Wiley & Sons. Lesaffer, R. (2009) European Legal History: A Cultural and Political Perspective. New York: Cambridge University Press. Lindemann, M. (2010) Medicine and Society in Early Modern Europe. NY: Cambridge University Press. Melton, J. V. H. (2001) The Rise of the Public in Enlightenment Europe. Cambridge, UK: Cambridge University Press. Pilbeam, P. (2012) Themes in Modern European History 1780-1830. New York: Routledge. Romano, M. J. (2010) AP European History. Second Edition. NJ: Wiley & Sons. Selwyn, N. (2011) Schools and Schooling in the Digital Age: A Critical Analysis. First Edition. Oxon: Routledge. Saenz. M. (1999) The Identity of Liberation in Latin American Thought. Maryland: Lexington Books. Zafirovski, M. (2011) The Enlightenment and its Effects on Modern Society. NY: Springer.

Challenges of Scholarly Writing Essay Example

Challenges of Scholarly Writing Essay Example Challenges of Scholarly Writing Essay Challenges of Scholarly Writing Essay Writing is a means of expressing oneself through words and even a method of sharing information about different fields of study. Many have enjoyed and appreciated various forms literature that have transformed readers to another place or make them feel that they are someone else. The benefits of writing are endless. More so, it has become an integral part of a persons life and an inevitable component of the society. For without it, the world today would be bland and monotonous.Since we were toddlers we were trained to read and write so that in our adult years, we will be equipped with a tool that can advance our status in the society which can either be for personal or professional purposes. For me, writing has been an arduous but rewarding part of my life. At first, I was a little apprehensive about writing because it requires the writer to know a lot about sentence constructions, proper usage of punctuations and others. It seemed that writing was a tedious task that demanded time a nd effort in order to produce high-quality outputs. But after numerous writing exercises and trials, I was able to get used to with the rules and guidelines involved in writing. Because of this, I was able to be exposed to various forms of writing such as creative, technical and scholarly writing. Among the three, creative writing is the easiest and most enjoyable because it gives freedom to the writer to write about anything under the sun. It is like typing on the keyboard or scribbling on a piece paper everything that pops in your head. Meanwhile, technical writing demands technical knowledge about a certain subject which makes it harder than creative and scholarly writing. However, scholarly writing is a different story because it is arduous to write but the end results are beneficial and helpful particularly to the academe.During my days as a student, I was bombarded with a lot of scholarly papers which helped us to learn more about the courses that we took in college. There wer e days that ideas just came flowing in your mind that helped me finished my research or writing papers in a short amount of time. But there are also moments when you can not seem to extract any good thoughts from your brain even if you spend hours and hours researching, reading and brainstorming. This type of incident is famously known as writer’s block wherein the writer experiences a short-term inability to start or continue the writing process which is frequently caused by the lack of drive and creativity. Also, another writing obstacle is the generation of ideas or thoughts. The most difficult part of writing is the beginning and the conclusion phase. As a writer, I found it hard to organize and develop properly my views and perceptions about a certain subject matter. Even though there is a lot of information, sometimes it is difficult to synthesize all of them to make coherent and logical paragraphs. Aside from this, writers particularly students also go through many obs tacles in scholarly writing such as poor structure of writing composition, incorrect usage of grammar and words, citations and plagiarism.When these factors remained unnoticed, the likelihood of generating a solid writing material would be impossible. The key to producing a well-structured scholarly paper is that the thesis statement must be direct and concise. Also, it should be supported by strong arguments at the body of the paper and followed by a conclusion that summarizes the main points and answers the thesis statement. More so, grammar and language used should be appropriate to the topic to make the paper credible and smooth-flowing. However, the most important factor to consider in writing is using proper citations to avoid plagiarism. In writing, it is inevitable to borrow ideas from other writers or previous studies. In order to avoid committing a professional misconduct, writers should cite all sources that they have used in their scholarly papers as a sign of acknowledg ment that the incorporated information were taken from other publications. As an alternative, it would be better if writers tried to create their own ideas instead of copying other people’s work thus their skills in writing and critical thinking would be further developed.There is no shortcut in making excellent scholarly papers. Writers must learn the basics of writing before they can be able to yield productive outputs. Moreover, there is no alternate for sitting down and jotting down your ideas on paper so writers should make the best out of writing and try to be honest and responsible .

Funnel Beaker Culture - First Farmers of Scandinavia

Funnel Beaker Culture - First Farmers of Scandinavia The Funnel Beaker Culture is the name of the first farming society in northern Europe and Scandinavia. There are several names for this culture and related cultures: Funnel Beaker Culture is abbreviated FBC, but it is also known by its German name Tricherrandbecher or Trichterbecher (abbreviated TRB) and in some academic texts it is simply recorded as Early Neolithic 1. Dates for the TRB/FBC vary depending on the exact region, but the period generally lasted between 4100-2800 calendar years BC (cal BC), and the culture was based in western, central and northern Germany, the eastern Netherlands, southern Scandinavia, and most parts of Poland. The FBC history is one of a slow transition from a Mesolithic subsistence system based strictly on hunting and gathering to one of full-fledged farming of domesticated wheat, barley, legumes, and herding of domesticated cattle, sheep, and goats. Distinguishing Traits The main distinguishing trait for FBC is a pottery form called funnel beaker, a handle-less drinking vessel shaped like a funnel. These were hand-built from local clay and decorated with modeling, stamping, incising, and impressing. Elaborate flint and groundstone axes and jewelry made of amber are also in Funnel Beaker assemblages. TRB/FBC also brought the first use of the wheel and plow in the region, the production of wool from sheep and goats, and the increased use of animals for specialized tasks. The FBC were also involved in extensive trade outside of the region, for large flint tools from flint mines, and for the latter adoption of other domestic plants (such as poppy) and animals (cattle). Gradual Adoption The exact date of the entry of domesticated plants and animals from the near east (via the Balkans) into northern Europe and Scandinavia varies with the region. The first sheep and goats were introduced into northwestern Germany 4,100-4200 cal BC, along with TRB pottery. By 3950 cal BC those traits were introduced into Zealand. Before the advent of the TRB, the region was occupied by Mesolithic hunter-gatherers, and, by all appearances, the change from Mesolithic lifeways to Neolithic farming practices was a slow one, with full-time agriculture taking between several decades to nearly 1,000 years to be fully adopted. The Funnel Beaker culture represents a massive economic shift from almost total dependence on wild resources to a diet based on tended cereals and domestic animals, and it was accompanied by a newly sedentary mode of life in complex settlements, the erection of elaborate monuments, and the use of pottery and polished stone tools. As with the Linearbandkeramic in central Europe, there is some  debate about whether the change was caused by migrants into the region or adoption of new techniques by the local Mesolithic people: it was likely a little of both. Farming and sedentism led to population increases and as the FBC societies became more complex they also became socially stratified. Changing Landuse Practices One important piece of the TRB/FBC in northern Europe involved a drastic change in land use. The darkly forested woodlands of the region were environmentally impacted by the new farmers expanding their cereal fields and pastured areas and by timber exploitation for building construction. The most important impact of these was the construction of pasturages. The use of deep forest for cattle foraging is not unknown  and is practiced even today in some places in Britain, but the TRB people in northern Europe and Scandinavia deforested some areas for this purpose. Cattle came to play a prominent role in the switch to permanent farming in the temperate zones: they served as a food storage mechanism, surviving on fodder to produce milk and meat for their humans over the winter. Plant Use Cereals used by TRB/FBC were mostly emmer wheat (Triticum dicoccum) and naked barley (Hordeum vulgare) and lesser amounts of free-threshing wheat (T. aestivum/durum/turgidum), einkorn wheat (T. monococcum), and spelt (Triticum spelta). Flax (Linum usitatissimum), peas (Pisum sativum) and other pulses, and poppy (Papaver somniferum) as an oil plant. Their diets continued to include gathered foods such as hazelnut (Corylus), crab apple (Malus, sloe plums (Prunus spinosa), raspberry (Rubus idaeus), and blackberry (R. frruticosus). Depending on the region, some FBC harvested fat hen (Chenopodium album), acorn (Quercus), water chestnut (Trapa natans), and hawthorn (Crataegus). Funnel Beaker Life   The new northern farmers lived in villages made up of small short-term houses made of poles. But there were public structures in the villages, in the form of ditched enclosures. These enclosures were circular to oval systems made up of ditches and banks, and they varied in size and shape  but included few buildings within the ditches. A gradual change in burial customs is in evidence at TRB sites. The earliest forms associated with TRB are substantial burial monuments which were communal burials: they began as individual graves, but were reopened again and again for later burials. Eventually, the wooden supports of the original chambers were replaced with stone, creating impressive passage graves with central chambers and roofs made of glacial boulders, some covered with earth or small stones. Thousands of megalithic tombs were created in this fashion. Flintbek The introduction of the wheel into northern Europe and Scandinavia occurred during the FBC. That evidence was found at the archaeological site of Flintbek, located in the Schleswig-Holstein region of northern Germany, about 8 kilometers (5 miles) from the Baltic coast near the town of Kiel. The site is a cemetery containing at least 88 Neolithic and Bronze Age burials. The overall Flintbek site is that of a long, loosely connected chain of grave mounds, or barrows, approximately 4 km (3 mi) long and .5 km (.3 mi) wide, roughly following a narrow ridge formed by a glacial ground moraine. The most prominent feature of the site is Flintbek LA 3, a 53x19 m (174-62 ft) mound, surrounded by a curb of boulders. A set of cart tracks were found beneath the most-recent half of the barrow, consisting of a pair of ruts from a wagon fitted with wheels. The tracks (direct-dated to 3650-3335 cal BC) lead from the edge to the center of the mound, ending at the central location of Dolmen IV, the last burial construction at the site. Scholars believe these were laid down by wheels rather than tracks from a drag cart, due to the wavy impressions in the longitudinal sections. A Few Funnel Beaker Sites Poland: Dabki 9 Sweden: Almhov Denmark: Havnelev, Lisbjerg-Skole, Sarup Germany: Flintbek, Oldenburg-Danau, Rastorf, Wangels, Wolkenwehe, Triwalk, Albersdorf-Dieksknà ¶ll, Huntedorf, Hude, Flà ¶geln-Eekhà ¶ltjen Switzerland: Niederwil Sources Bakker JA, Kruk J, Lanting AE, and Milisauskas S. 1999. The earliest evidence of wheeled vehicles in Europe and the Near East. Antiquity 73(282):778-790.Gron KJ, Montgomery J, Nielsen PO, Nowell GM, Peterkin JL, Sà ¸rensen L, and Rowley-Conwy P. 2016. Strontium isotope evidence of early Funnel Beaker Culture movement of cattle. Journal of Archaeological Science: Reports 6:248-251.Gron KJ, and Rowley-Conwy P. 2017. Herbivore diets and the anthropogenic environment of early farming in southern Scandinavia. The Holocene 27(1):98-109.Hinz M, Feeser I, Sjà ¶gren K-G, and Mà ¼ller J. 2012. Demography and the intensity of cultural activities: an evaluation of Funnel Beaker Societies (4200–2800  cal BC). Journal of Archaeological Science 39(10):3331-3340.Jansen D, and Nelle O. 2014. The Neolithic woodland – archaeoanthracology of six Funnel Beaker sites in the lowlands of Germany. Journal of Archaeological Science 51:154-163.Kirleis W, and Fischer E. 2014. Neolithic cultiv ation of tetraploid free threshing wheat in Denmark and Northern Germany: implications for crop diversity and societal dynamics of the Funnel Beaker Culture. Vegetation History and Archaeobotany 23(1):81-96. Kirleis W, Klooß S, Kroll H, and Mà ¼ller J. 2012. Crop growing and gathering in the northern German Neolithic: a review supplemented by new results. Vegetation History and Archaeobotany 21(3):221-242.Mischka D. 2011. The Neolithic burial sequence at Flintbek LA 3, north Germany, and its cart tracks: a precise chronology. Antiquity 85(329):742-758.Skoglund P, Malmstrà ¶m H, Raghavan M, Storà ¥ J, Hall P, Willerslev E, Gilbert MTP, Gà ¶therstrà ¶m A, and Jakobsson M. 2012. Origins and genetic legacy of Neolithic farmers and hunter-gatherers in Europe. Science 336:466-469.

Write To Be Scanned

Write To Be Scanned Write To Be Scanned Write To Be Scanned By Michael Writing for the computer screen is different than writing for the printed page. There is actually a physiological difference between the two reading materials. Paper, as youve noticed, doesnt flicker (unless its on fire). If you need more light to read by, you can always turn on another light or move closer to the window. But a computer screen does flicker. How fast it flickers is called the refresh rate, and the refresh rate of most monitors is set too low by detault. And if you aim another light at your computer screen, youll only get more glare. All this means that the eyes of your readers will tire out faster when they read from their computer monitor. So people will be anxious to read faster. In the old days, you could pore over the latest letter from your grandmother over a cup of tea. Dont expect your customers to sip tea while they read your sales letter, unless youre a very captivating writer. What is the best way to write for the screen? Write short. Get to the point. Say it quickly. Use the inverted pyramid style of writing, like a reporter does. Write in lists. Use bullets those little marks that begin each line in this list. Or if youre writing instructions (a form of technical writing), discuss each step in order and use numbered lists instead of bulleted lists. Write to be scanned. Most people who read computer screens are looking for information. Help them to find the information as soon as possible. You may think you should hide the juicy bits within a flowing, glowing sales pitch (such as your price and how to order) in hopes your potential customer will read all of it. But if you dont provide the information your reader wants before they get impatient, they will go somewhere else. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Using "a" and "an" Before WordsTop 11 Writing Apps for iOS (iPhone and iPad)How Do You Pronounce "Mozart"?

Critically contrast the behaviourist approach to psychology with the Essay

Critically contrast the behaviourist approach to psychology with the cognitive approach. You should refer to primary sources w - Essay Example Along with some similarities, there are fundamental contrasts of the behavioral and the cognitive approaches to psychology. First of all, both psychological schools follow different points of view as for the subject of psychological science. Behaviorists consider person’s behavior,  reflected in  the available  objective  observation of  physical processes, as  the only subject of  psychology.  Ã‚   Mental processes, as factors influencing behavior, are not taken into consideration by the behavioral concept. Hempel (1949), for example, claims that â€Å"all psychological statements †¦ are translatable into statements that do not involve psychological concepts,† but only concepts for physical behavior (p. 18). The behavioral theory assumes that after birth all human beings are similar. Thus, the formation of personality is greatly related to the surrounding environment, which is to shape and bring up a future individual. â€Å"Give me a dozen health y infants, well-formed, and my own specified world to bring them up in and I'll guarantee to take any one at random and train him to become any type of specialist I might select†. (John Watson, 1930, p. ... avior, cognitive psychology focuses on internal considerations such as patterns of thoughts, obsessive preoccupations, or the manifest content of one's  dreams. The cognitive approach views the processes of thinking and cognition as the determinant of human behavior. Cognition is the act or process of knowing. It refers to the mental processes of an individual and includes attention, perception, memory, reasoning, judgment, imaging, thinking, and speech. Cognitive psychology states that human behavior is not merely the product of interaction with outward reality. It explicitly acknowledges the existence of internal mental states (such as  belief,  desire  and  motivation), â€Å"Not stimuli and responses, not overtly observable behavior, not biological drives and their transformation, but meaning†¦by adding a little  mentalism  to it.   It focused on the symbolic activities that human beings employed in constructing and making sense not only of the world, but of themselves.† (Jerome Bruner, 1990, p.  2) The cognitive  approach spread  also  to  the study  of emotional and   motivational  areas of  personality. In fact, the behavioral approach is based on the mechanistic materialism, considering human consciousness as an artificial analogue of religious notion of ‘soul’ or ‘spirit’, and it is absolutely rejected by behaviorists. Mental processes also seem mostly as some concomitant inner factors, which are not included in the causal relationships between an individual and actuality.   Only in the world of physical phenomena there are causal links, through which one of the events serves as a reason for another one, being its consequence.  From this point of view, the relationship of stimulus and response (S - R) is accepted as the basic mechanism of the

Motivational statement Research Paper Example | Topics and Well Written Essays - 500 words

Motivational statement - Research Paper Example My ultimate goal is to be an instrument of change to the development of sailors and hone them into future naval officers. The US Navy is one of the most prestigious institutions which can accord a multi disciplinary approach to the development of navy and marine corps. I am optimistic in learning various principles of leading and motivating navy personnel to enable me to devise innovative methods which would be more effective in improving educational methodologies and instructions. I would like to be given the opportunity to share the theoretical and practical applications of the US Navy to a variety of navy and marine personnel. Inasmuch as the US Navy would accord me with the much needed skills to make me an efficient and effective instrument of knowledge; I, too, if given the opportunity, would like to relate an ample share of what I have learned to those under my future governance. It has always been my dream and long-term goal to position myself as a leading Navy officer to help others in confronting challenges in their future naval service. By being commissioned as a Navy officer, I would finally integrate my diverse leadership and motivational acumen to affiliated careers in marine endeavor. This would eventually fulfill my promise to return the generosity accorded by highly professional governmental service institutions like yours by unselfishly sharing the expertise I earned. Personally, I believe I have the innate skills, utmost dedication, exemplary mental abilities, highly disciplined, unquestionable integrity and pure conviction to delve into this field of endeavor. My previous educational and work experiences fuelled my desire to explore matters pertaining to naval service, human resources intricacies, navy and Marine Corps based participation and correspondences. A childhood dream. A good opportunity. A desired profession. A prestigious governmental service

Mytholgy discussion questions Assignment Example | Topics and Well Written Essays - 250 words

Mytholgy discussion questions - Assignment Example However, few people understand its importance in life. The essence of myth in humans includes defining our existence for differentiating individuals from other species. They are created from collective imagination as metaphorical projections of the way things tend to be in life. Myths represent our experiences where they emerge and provide factual knowledge that can be used to understand human existence. It provides humans with the sense of creativity and artistry through developing ideas on selected concepts such as life and creation (Parker and Julie, 2006, 17). I believe the myth is an essential part of human life, and its presence is significant in helping human beings develop an understanding of their identity. Myths help in solving eternal questions such as the origin of existence. In addition, they are important since they provide guidance to all generations. As a result, individuals have better understanding of their lives by attaching to the myth developed. I believe mankind cannot fully understand why humans look to myths as an explanation to things that happen in the natural world. Tales include faith to something greater than our existence. Therefore, myths fill the gap in knowledge, and it’s the only chance of providing an explanation where no concept can expound the issues. Psychology cannot provide the required explanation since myths are deep rooted in humanity and exist in all

CULTURAL MINORITY GROUPS ASSIGNMENT Example | Topics and Well Written Essays - 1250 words

CULTURAL MINORITY GROUPS - Assignment Example tes, and language use) provide constricted measures of acculturation, the rare use of multidimensional acculturation measures and models has inhibited a more comprehensive understanding of the association between specific components of acculturation and particular health outcomes. A public health perspective that incorporates the roles of structural and cultural forces in acculturation may help identify mechanisms underlying links between acculturation and health among Latinos. BECAUSE OF ITS ORIENTATION in and emphasis on health disparities, the field of public health should pay particular attention to the impact of acculturation on the health of Latinos. Latinos are currently the largest ethnic minority group in the United States, numbering 35.3 million persons and comprising 12.5% of the country’s population.1 Although the percentage varies across the different Latino groups, more than two thirds (65.2%) of Latinos (excluding Puerto Ricans) living in the United States are foreign-born.2 This large proportion of immigrants illustrates, in part, the importance of considering acculturation in research on the health of Latinos. Although definitions vary, acculturation is broadly described as the process by which individuals adopt the attitudes, values, customs, beliefs, and behaviors of another culture.3,4 The process of acculturation presents numerous challenges and life changes that could potentially benefit or adversely affect the health of immigrants as well as subsequent US-born generations. Therefore, it is important to consider acculturation processes when studying the health of all Latinos in the United States. In the social and behavioral sciences, there is a rich theoretical literature on acculturation; however, models from this literature have not been applied to much public health research. Theoretically grounded studies of acculturation could provide effective analytic tools for current efforts to address health disparities among Latinos. Because

Direct and direct Causes of World War 2 Essay Example | Topics and Well Written Essays - 750 words

Direct and direct Causes of World War 2 - Essay Example The war was the most widespread war in human history, and directly involved over 100 million people, from over 30 different nations (Axelrod 15). Most participating countries invested their industrial, economic, and scientific capabilities behind war efforts, erasing the distinction that existed between military and civilian resources. Marked by massive deaths of civilians, strategic bombings of population or industrial center, and first time use of nuclear weapons, there were more than 50 million fatalities, making this war the deadliest conflict to hit human in history (Axelrod 16). Various factors and events are responsible for the outbreak of this war either directly or indirectly. The immediate cause for the outbreak of the Second World War was generally considered by many to be Germany’s invasion of Poland in 1939 (Ross 25). Hitler, who was the leader of the Nazi party, had established one of his major objectives as domination of Europe, which was to be sought by force. Britain and France warned Germany against invasion of Poland and that they would declare war against them if they did so, therefore, when Hitler invaded Poland, war broke in Europe (Ross 26). Otherwise, this was just a short-term trigger of the war. There existed other under the surface tensions that had for long brewed tension amongst states, which played a key role in the outbreak of the war. Germany was dissatisfied with the Versailles Treaty.

Paper critic for program evaluation Research Example | Topics and Well Written Essays - 1250 words

Critic for program evaluation - Research Paper Example Jemmott III, PhD; Loretta S. Jemmott, PhD, RN; Ann O’Leary, PhD; Zolani Ngwane, PhD;Larry D. Icard, PhD; Scarlett L. Bellamy, ScD; Shasta F. Jones, PhD; J. Richard Landis, PhD;G. Anita Heeren, MD, PhD; Joanne C. Tyler, DSc; Monde B. Makiwane, PhD, tries to give a clear perceptive of what are factors behind this worrying trend in South Africa. This paper will critically analyze the article in various ways such as the methodologies used, settings, aims and objectives, theoretical and empirical perspectives and much more. Background Setting- the study focused on the primary schools in a large, black township and rural settlement found near Cape Province. The setting of the study seems to focus mainly on the rural and poor families. But the reality is that HIV is a pandemic affecting every member of the society-either directly or indirectly-despite or his/her economic or social status. In this regard, there is some biasness as far as the setting of the study is concerned. Particip ants- random sampling method was used to select nine of 17 matched pairs of schools. The selected students were mainly in their sixth grade. However, the researcher had the consent of the parents or guardians before interviewing the students. This is a rather good move as far as the study is concerned. ... Stakeholders-stakeholders are different types of people who have direct or indirect interest on the outcome of the study results. Stakeholders regularly hold competing and occasionally combative perceptions on the appropriateness of the study. The interests of the stakeholders are affected by the outcome of the result. There is no clear identification of the concerned parties throughout the study. This is because of unclear definition of the significance of the study. Program theory The results of the study represent a theory based, contextually appropriate methods for HIV/AIDS reduction among the South African adolescents. The meta-analyses indicates that results from the school level were almost similar to the results obtained from individual level, although slightly more significant statistically. While logic models and program theory are frequently used interchangeably, the more accurate definition of a logic model is the graphical theory. The importance of logic models in this t ype of study cannot be ignored. This is because logic models are used as tools to plan, develop, manage, communicate and evaluate program or study. The logic models are effectively used in this study. For example, tables 1, 2, 3 and 4 give description of logic models as used in the study. Table 1 shows the number of students used in the study. 558 girls and 449 boys participated in the study. Linking this to the logic model, then Table represents the input section of the model. Table 2 presents descriptive statistics for sexual behaviors through intrusion condition and assessment period. This is the activity section of logic model. Table 3 is a representation of the estimated intervention effects during the follow-up period, intra-class correlation

Direct and direct Causes of World War 2 Essay Example | Topics and Well Written Essays - 750 words

Direct and direct Causes of World War 2 - Essay Example The war was the most widespread war in human history, and directly involved over 100 million people, from over 30 different nations (Axelrod 15). Most participating countries invested their industrial, economic, and scientific capabilities behind war efforts, erasing the distinction that existed between military and civilian resources. Marked by massive deaths of civilians, strategic bombings of population or industrial center, and first time use of nuclear weapons, there were more than 50 million fatalities, making this war the deadliest conflict to hit human in history (Axelrod 16). Various factors and events are responsible for the outbreak of this war either directly or indirectly. The immediate cause for the outbreak of the Second World War was generally considered by many to be Germany’s invasion of Poland in 1939 (Ross 25). Hitler, who was the leader of the Nazi party, had established one of his major objectives as domination of Europe, which was to be sought by force. Britain and France warned Germany against invasion of Poland and that they would declare war against them if they did so, therefore, when Hitler invaded Poland, war broke in Europe (Ross 26). Otherwise, this was just a short-term trigger of the war. There existed other under the surface tensions that had for long brewed tension amongst states, which played a key role in the outbreak of the war. Germany was dissatisfied with the Versailles Treaty.

Creating and Sustaining an Organisational Learning Culture Essay

Creating and Sustaining an Organisational Learning Culture - Essay Example One such company is the centre of this paper. Look Ahead Housing and Care is a charitable housing association that offers specialist housing, care and support. It was first established in 1973 by Mary Jones and a group of concerned individuals. Jones was a retired senior civil servant from the Department of Health and Social Services. Jones and the group envisioned a company that would provide good quality and cheap accommodations for the needy and most vulnerable in the society. From a humble beginning of its first property acquisition in 1974, Look Ahead is now able to support 5000 people across more than 60 projects. The company owns a several properties that provide different types of accommodations. These include hostels for single homeless people, registered care homes, flats and studio-type accommodations for families with support needs. Customers receive support though guidance regarding benefits, budgeting, training, employment, education and general life skills to equip them live their lives fully and become independent contributors to the society. The annual income of the company is in excess of 29.5 million. Currently, Look Ahead employs around 600 staff providing service and care. In 2008, the company was recognised in the prestigious Sunday Times as part of the "100 Best Companies to Work For." It has made the company proud as an employer of choice. It is an achievement that acknowledges the passion and commitment of the company in delivering first-rate service to the society and to employees. Through the dedication, commitment and hard work of management and staff, Look Ahead Housing and Care has developed to become a leading housing and social care provider to vulnerable people in London and the South East. Strategic Objectives Look Ahead's mission is to enable those with particular needs to live ordinary lives within the community. They aim to become enablers of vulnerable people through positive transformation of their lives, and empowerment of individuals in order for them to become active participants in the community. In order to achieve the organisation's goals, Look Ahead has established several strategic objectives in the whole organisation. As a member of the charity-service sector, their first objective is to promote customer involvement, choice and citizenship. This can be achieved through supporting and enabling customers to participate in a wide range of involvement activities; using feedback mechanisms from customer survey to improve services; and implementation of a social inclusion strategy. As part of the community, their second objective is to build and maintain strong partnership. This can be attained by raising and strengthening the company's relationship with purchasers, funders and the local community. Mapping the stakeholders' relationships with the company across all services is made possible by means of local business plans, specialist forum and borough liaison meetings. As an organisation, their third objective is to achieve growth through excellence. The company aims to meet or exceed targets for new business growth and design innovative services. The company also prioritise seeking opportunities for service expansion while delivering efficiency gains. They also commit to deliver ongoing improvements in service quality and performance. As an employer, the fourth objective of Look Ahead is to enable staff to excel in their roles. The

Cultural Imperialism Is Power Essay Example for Free

Cultural Imperialism Is Power Essay â€Å"Cultural imperialism† is what takes place when a large, powerful, economically dominant nation promotes, imposes, or otherwise spreads its own culture to less powerful, economically subservient nations. A. Examples Cultural imperialism is already evident throughout the world: Palestinian Arabs chanting â€Å"Death To America† do so while wearing Nike tennis shoes and t-shirts; Brazilians who curse George W. Bush nonetheless cheer for Madonna and Britney Spears; Turks who protest the ongoing occupation of Iraq may still stroll into a local McDonald’s for lunch; MTV reports 280 million subscribers throughout the world (Galeota, 2004). B. Hows and Whys In 1984, Harvard business professor Theodore Levitt warned that â€Å"the world’s needs and desires have been irrevocably homogenized,† adding that those companies that attempted to accommodate local tastes were â€Å"doomed to failure† (Galeota). II. The Means Today, with global travel and communication easy and quick, American Culture can be disseminated more widely and faster than ever. A. Marketing Images are everything. American corporations have been highly successful at portraying America as â€Å"The Land of the Cool† (Galeota, 2005). This results in an increasing demand for American goods, films and music. B. Communications The Internet has revolutionized communications, and because of forethought and planning, the U. S. has come to dominate the global traffic and marketplace of ideas and information. This has created a tremendous influence over the tastes and desires of people all over the world. III. How It Makes America Strong Darwinism is a fact of life, whether biological, social, or economic; only the strong survive. When the powers of Europe began staking their claims to overseas territories in order to feed their industries and expand their markets, the U. S. had a choice: stay out of the game and continue as a second-rate backwater, or get into the game and reach its full potential. U. S. power and prestige in the world owes a great deal to those visionary leaders who were willing to force open the medieval kingdom of Japan in 1854, to annex the Kingdom of Hawaii and seize Puerto Rico and the Phillipines when the opportunity was there. Today, America owes its incredible economic might to those leaders, who laid the foundations of Empire when Admirial Perry sailed into Tokyo Bay over 150 years ago. Conclusion: For better or worse, American culture is pre-eminent in the world today. Ultimately, this will be to the benefit to the entire world, ultimately making America a safer, more prosperous place. Works Cited Cohen, Nick. â€Å"This Comic Is No Laughing Matter: Michael Moore Is a Bestselling Author Not Only in the US, but Also in Britain, Japan, Germany, Australia and Many Other Countries. Has American Imperial Culturalism Taken over the Left as Well? † The New Statesman Vol. 132. Issue 4664. 17 November 2003, p. 23. Julia Galeota. â€Å"Cultural Imperialism: An American Tradition. † The Humanist. Vol. 64 Issue 3. May-June 2004, p. 22. Harper, Jennifer. â€Å"BBC Airs Global View of Americans; Many Foreigners Have Love-Hate Relationship With U. S. The Washington Times. 17 June 2003, p. AO8. Rothkopf, David. â€Å"In Praise of Cultural Imperialism. † Foreign Policy, No. 107. Summer 1997, p. 38

Meaning Of Mobile Banking Information Technology Essay

Meaning Of Mobile Banking Information Technology Essay The internet and the mobile phone, the two technological advancements that have profoundly affected human behavior in the last decade have started to converge. Using a variety of platforms, services are being created to enable mobile devices to perform many activities of the traditional internet in a reduced format for mobile devices. One such area of activity is mobile banking. A cluster of dedicated and demanding mobile phone users (consumers) have multiplied tremendously over the years, who expect real-time information and access and high levels of service. This article looks at how and why banking customers have began to take advantage of mobile services for their banking requirements and why some of them are still hesitant to adopt mobile banking. Also this article throws light on some of the eminent challenges faced by the mobile banking service providers, which can be seen as opportunities for the financial institutions and the bankers. Introduction: Recently, the demands and requirements of banking consumers are altering quickly with the rise in the technological avenues made available in the banking world. Banking Customers have started demanding flawless, multi-channel service experiences. The result is forcing banks and financial institutions to facilitate them with the latest business models and banking solutions. With the increase in the customer demands and expectations, it has became necessary for the banks and Financial Institutions to update and transform their retail distribution channel for banking services from a branch banking-dominated model to a multi-channeled service model. Mobile banking is one such channel through which ample business is getting generated for Banks. Meaning of Mobile Banking In a laymans context, the term Mobile Banking means; Execution of Banking and Financial transactions using a Mobile phone or Availing banking services through a medium of cellular phone, without visiting the banks branch SMSs sent by bank on withdrawal and deposit transactions, credit card and ATM card usage notifications sent by bank, a call received from customer care department of the bank for critical transaction requests, Bill payments made from the bank balances through cell phone, transfer of money from one account to another using cell phone, etc. are all examples of Mobile Banking transactions. Also it is the primary responsibility of the Banks (Mobile banking facilitators) to ensure that all the Mobile banking transactions are secured and performed on a real time basis. Behavioral intentions of consumers for using mobile banking services Consumers will generally prefer using Mobile Banking over the traditional Branch banking for the following reasons: Mobile phone has already evolved as a familiar device in majority of middle class house holds Mobile Phone is always handy Sufficient guidance is available in using mobile phone for banking Mobile Phone enables fast and effortless banking transactions Service quality provided by banks, for Mobile Banking transactions is acceptable one Consumers are generally hesitant using Mobile Banking services for the following reasons: Mobile banking services cannot be used practically, due to expensive phone bills Data transmission rate is too slow while carrying out Mobile Banking transactions Mobile phone is found complicated in use due to Poor user interface Users have faced disappointment due to Malfunction of services and lack of operating instructions by Banks Challenges Faced by Banks and Financial institutions in facilitating Mobile Banking Transactions à ¢Ã¢â€š ¬Ã‚ ¢ Security of financial transactions, fraud and identity theft issues are getting increased importance, as the mobile banking users need to be safeguarded against such malpractices. à ¢Ã¢â€š ¬Ã‚ ¢ Compliance issues are now being examined by governmental agencies, which include anti-money laundering compliance issues for banks, because cell phones, particularly those using prepaid accounts, (having few checks on the identity of the user) are popularly used by money launderers to transfer funds quickly, inexpensively, and anonymously. à ¢Ã¢â€š ¬Ã‚ ¢ There are no common technology standards for mobile banking. Various kinds of Client-based and Server based technologies are used, so there are Interoperability issues. A mobile banking solution usually is client specific and cannot have connectivity with multiple banks and hence becomes inconvenient for a user with multiple accounts. Also there are different kinds of mobile phone devices and it is a big challenge for banks to offer mobile banking solution for a particular type of device. à ¢Ã¢â€š ¬Ã‚ ¢ The Service offerings range from simple complex transactions like checking account balances, bill payments, alerts, loan statements etc to complex transactions like electronic wallet, forex payments, mobile financial advisor etc. making it difficult for a technology solution provider to deliver on all parameters. à ¢Ã¢â€š ¬Ã‚ ¢ Again a same mobile solution may not work in every market, it should be market specific solution, and different markets should be understood properly. In developed markets, being an innovator is very likely to be a failure and also expensive. à ¢Ã¢â€š ¬Ã‚ ¢ Some consumers also have barriers in mobile banking adoption due to lack of awareness and understanding of the benefits provided by mobile banking. Therefore overcoming the perception of consumer risks and increasing the computer and technological skills literacy among the mobile phone user stands as a challenge for the banks Recommendation The usage of Mobile Devices for Financial and Banking transactions could be made more effective by controlling mobile banking transactions by voice instead of opting for long typed sentences on the mobile devices. Conclusion Mobile banking has already evolved as a powerful intermediate towards efficient and real-time banking service. The Banks and the mobile banking service providers are working their way towards increasing consumer acceptance with mobile devices to carry out their banking transactions. The mobile banking service providers are teaming up with mobile banking technology vendors for consistently improving technology solutions that focus on creating a better consumer friendly experience with mobile banking. These technology advances will further increase consumer acceptance and ease with mobile devices The principal value to consumers has always been time and location service fulfillment and this need will be further enriched enabled through the mobile channel. Mobile banking in the future will not be just about receiving SMS and transferring funds; but will evolve into a mobile wallet concept, thus opening up a gamut of opportunities for companies in the BFSI domain to tap potential customers. And this is how mobile banking is raging to improve the customer service relationships as Advancement towards Consumer Value Creation

Capital Punishment is Revenge, Not Justice Essay -- Anti Capital Punis

Capital punishment is the government’s way of legally killing criminals. In our society, there are strict laws against killing people, so why is the government allowed to get away with it, and call it lawful? â€Å"As an American I wanted to explore... why are we the only first world country that still has capital punishment? Is it because we're too afraid to really examine the system, or is it because we really truly believe that this is the best way to deter future crime† asks Jodi Picoult, a renowned American author. Capital punishment, or the death penalty, is a sentence given to criminals of the most despicable crimes. As a person, it’s easy to quickly judge and condemn someone for their wrongdoing, but the laws that govern this country prohibit murder, and yet, the leaders of this country break those laws every time they sentence someone to death. Eighteen states have already abolished the death penalty; it’s time for the rest to follow suit, and lock the convict away in a maximum security prison for the rest of their life. Since 1976, when the Supreme Court reinstated the death penalty, 1,231 prisoners have been executed, with each death costing at least 3.5 million dollars. That's 4.31 billion dollars that could've been spent on bettering the impoverished cities that most criminals come from. The cost of capital punishment is so high due to the lengthy process that is required for the criminal's pre-trial, actual trials, one judging the innocence of the defendant and one for their punishment, both of which usually have twice the amount of defense lawyers and the equivalent of prosecutors, and the fact that capital punishment cases generally last 3-5 times longer than a typical murder case according to Richard C. Dieter, the... ..." The Huffington Post. TheHuffingtonPost.com, 08 Nov. 2013. Web. 09 Dec. 2013. †¢ Marceau, Justin, and Megan Healy. "The Costs of Colorado's Death Penalty." The Huffington Post. TheHuffingtonPost.com, 20 Nov. 2013. Web. 09 Dec. 2013 †¢ Motluk, Alison. "Execution by Injection Far from Painless." Execution by Injection Far From Painless. NewsScientist Health, 14 Apr. 2005. Web. 10 Dec. 2013. †¢ Picoult, Jodi. "Jodi Picoult." Thoughtjoy. Thoughtjoy, n.d. Web. 12 Dec. 2013. †¢ Reggio, Michael H. "History of the Death Penalty." PBS. PBS, n.d. Web. 10 Dec. 2013. †¢ Rogers, Simon. "Death Penalty Statistics from the US: Which State Executes the Most People?" Theguardian.com. Guardian News and Media, 21 Sept. 2011. Web. 10 Dec. 2013. †¢ "States With and Without the Death Penalty." Death Penalty Information Center. Death Penalty Information Center, n.d. Web. 12 Dec. 2013.

Project at Jamkash Vehicleades

A PROJECT REPORT ON â€Å"ORGANIZATIONAL CLIMATE STUDY & BUSINESS PROCESS† AT â€Å"JAMKASH VEHICLEADES Pvt. Ltd. † (KASHMIR) (Authorized Dealership of MARUTI SUZUKI) BY TANWEER AHMAD UNDER THE GUIDENCE OF PROF. SANDEEP LONDHE SUBMITTED TO â€Å"UNIVERSITY OF PUNE† In the partial fulfilment of the requirement for the award of the degree of Master of Business Administration (MBA) Through ASM’s Institute of Business Management and Research (I. B. M. R) Chinchwad, Pune 411019 Jamkash Vehicleades (Kashmir) Pvt. Ltd. (Authorised Dealers of MSIL)Hyderpora, By-pass Crossing, Srinagar, Kashmir- 190014 Ph. : 0194-2432680, 2435576 Fax: 0194-2435575 No. :Date: ___/___/______ TO WHOMSOEVER IT MAY CONCERN This is to certify that Mr. Tanweer Ahmad, student of Master of Business Administration (M. B. A) at Institute of Business Management and Research (I. B. M. R) Pune, Maharashtra, has completed his Summer Internship Project at our company from 10th of May 2012 to 19th of June 2012 i. e. 50 working days. During this period, he worked in various departments of the company.He studied the Organizational Climate & Business Process of Jamkash Vehicleades and also gave some recommendations for the improvement. He has an excellent command over the work and was found to be a dedicated, sincere and hardworking trainee during his training period with the company. We wish him all success in his future endeavours. Jamkash Vehicleades (Kashmir) Pvt. Ltd. [Mr. Irfan Ahmad Narworoo] CEO ACKNOWLEDGEMENT All Thanks to Almighty Allah who gave me intellect to study & prepare this Project Report.I express my sincere gratitude to Mr. Irfan Ahmad Narwaroo, Chief Executive Officer of Jamkash Vehicleades (Kashmir) Pvt. Ltd. for giving me the opportunity to do this study and undergo the process of learning. I thank him for all the trust and faith he posed in me and I only hope that I have been able to live up to his expectations. I would like to express my sincere gratitu de to Prof. Sandeep Londhe, my faculty guide who supported and guided me at each step to study and prepare this report. I would also like to thank Mr.Owais Ahmad Rather, my company guide, who guided and supported me in framing the questionnaire and interpretation of data& provided me with a clearer perspective of the Organizational Climate and Business Process of Jamkash Vehicleades by showing me practically and letting me interact with each and every department’s employees. My sincere thanks to Mr. Irfan Ahmad Parray (Sr. Marketing Manager) & Mr. Mushtaq Ahmad Wani (Institutional Sales Manager) who also co-operated & helped me in this project. Mr. Farhan Ahmad Najjar, Mr. Sajjad Ahmad _Deputy Managers in Corporate Sales & Mr.Aijaz Ahmad _Team Leader, also deserve unlimited thanks in whose presence I learnt a lot about marketing & selling the cars to the corporates during my field visits. I have no words to express my thanks to my sisters Nusrat Ahad and Nazima Ahad, who had been the source of inspiration, in decision making and in solving the complexities, which helped me to escalate and explore the ideas. My head bows with regards in front of my beloved Mother Miss. Rafiqa Banoo, whose blessings, financial and moral support helped me to complete this study.Last but not least I am thankful to all those who directly or indirectly supported me during this project. Tanweer Ahmad EXECUTIVE SUMMARY Project Title : Organizational Climate Study & Business Process Industry : MARUTI SUZUKI INDIA LIMITED Company : Jamkash Vehicleades (Kashmir) Private Limited. Chief Executive Officer : Mr. Irfan Ahmad Narwaroo Company Guide : Mr. Owais Ahmad Rather Faculty Guide : Prof. Sandeep Londhe Students Name : Tanweer AhmadObjectives: Under the guidance of my Company Guide: Mr. Owais Ahmad Rather following sub-projects were executed for the project. 1. Preparing a questionnaire tailored to the meet the needs of the organization and conducting the questionnaire on all staf f of Jamkash Vehicleades. 2. To understand the working environment of Jamkash Vehicleades 3. To understand the team/group dynamics of Jamkash Vehicleades: team formation, functions, coordination, and culture etc. 4. To study the existing HR manual / practices and suggest or recommend changes.Scope of the Study: The scope of the study was limited to the Head office at Hyderpora Byepass Srinagar and regional offices at Ganderbal and Kupwara. Methodology: The tools used were Questionnaire on Organization Climate Study and Business Process at Jamkash Vehicleades, semi-structured and un-structured interviews, discussion with the team members and leaders and regular observation of the work of the organization Sources of Data: Primary: Primary sources of data included interactions with CEO, Regional managers, employees, field staff and telephonic interviews with ex-employees. Secondary:Secondary sources of data were the annual reports and other publications of the organization. Insights of the organization: The organization has good collaborations with major stakeholders and has built good reputation in the sector. †¢ The organization has well defined HR policies, Norms and Rules. †¢ The organization has good systems of Finance, Reporting, Audit, Appraisal etc. †¢ The organization is expanding its operations in different corners of the valley & India. †¢ Certain activities are centralized at head office while other are being done at branches. †¢ Focus on capacity building of the staff.Their recruitment and training has special focus. Participation in decision making is encouraged. †¢ The CEO of the company is running the organization with full enthusiasm and energy. Conclusions and Recommendations: Conclusion: The data provided a description of a relatively young, well-educated and trained work force which received moderate levels of financial remuneration. The general picture emerging out of these findings indicate that overall a favour able climate exists in the organization. The organization has a pool of professionals which are working for a larger cause and meeting their professional satisfaction.However due to the rising prices there is a need to revise the financial policy relating to paradigm and accommodation on a regular basis. The organization shows great deal of transparency in decision making and shares information across levels. The management believes in having a participative approach to decision making. There is enough autonomy to perform one’s job. Also the organization offers enough scope for personal and professional growth. The leadership of the origination is approachable and is sensitive to the needs of the employees.At the same time there are roles and responsibilities to be performed and each one is held accountable for work. There is a great emphasis on capacity building and skill enhancement of the employees. As the organization is in its expansion phase, it promises its employees e nhanced roles and responsibilities. The organization needs to plan its manpower requirement in the teams so as to optimize the productivity. In case of employees having multiple reporting, job description should be decided jointly by the team leaders and made known to the employee.The organizational climate can become conducive to develop potential and competencies of the employees and provide opportunities for fulfilment. There is a need for an enhanced role of regional managers who should feel responsible for building a positive, motivating work culture which would ensure optimum utilization of the capabilities of the team members leading to self and organizational effectiveness. Recommendations: In the backdrop, certain areas were identified for improvement in the Organization and the findings were presented for the consideration of Jamkash Vehicleades for adoption.Following recommendations were made: 1. The policies of the employees regarding salary & benefit packages like T. A, D. A, Insurance and others, need to be revised and raised considering the rise in inflation rate and cost of living. 2. Work related stress was also found to be 34% in level 3 & level 4 employees. Thus there is a need to strengthen these levels in terms of recruitment, induction and job related support. 3. There should be a constant evaluation and review of various organizational events. There is a need of a monitoring system which could ensure timely completion of processes. . Higher level employees gave slightly more favourable ratings than lower level employees, thus there is a need to investigate and improve these levels. 5. As the HR department has recently been established the awareness level of HR policies among the employees is very low and even the HR Manual has been given to limited no. of persons, thus it is recommended to conduct programmes for every department separately to make them aware about the HR policies and what functions HR department performs. 6. Recruitment of sales force should be done very fairly and honestly.It needs to be improved through HR planning. Only the deserved candidates should be selected rather than on reference basis. 7. Highly qualified persons should be recruited especially M. B. A. ’s, M. Com’s, B. Com’s, and Graduates rather than 10th & 10+2, because they don’t have much exposure of the real corporate world. Also they don’t have much fluency in speaking English. 8. Grievance Addressal Cell to be started. 9. Defined Travel Policy to be implemented. 10. New joinees’ approval to be done at early basis rather than delaying for months. 11. Salary along with benefit packages as T. A, D.A and other incentives to be clubbed together & should be credited to bank account by 1st week of every month rather than delaying for long time. 12. KRA system should be conducted in a much better way to motivate the employees and reduce the Employee Turnover Ratio (ETR). 13. The compensation of em ployees needs to be raised according to profile, workload, efficiency, and work experience. 14. Rules should be made in consensus with employees’ welfare. 15. Focus on minimising the time for documentation process like RC Book, Insurance Policy, Bills and Promotional Gift vouchers and Offers etc. S. NO. CONTENTS| PAGE NO. | 1. | Introduction To The Topic| 9-11| 2. | Company Profile| 12-24| 3. | Industry Profile| 22-30| 4. | Scope Of Work| 31-32| 5. | Objective Of The Project| 33-34| 6. | Research Methodology| 35-40| 7. | Data Analysis & Interpretation| 41| 8. | Part-I (Business Process) | 42-53| 9. | Part-II (Organization Climate Study)| 54-77| 10. | Observations and Findings| 78-80| 11. | Limitations of study| 81-82| 12. | Suggestions and Recommendations| 83-85| 13. | Conclusions| 86-87| 14. | Bibliography| 88-89| 15. | Annexure| 90| TABLE/GRAPH NO. | CONTENTS| PAGE NO. | Table 1| Awards & Accolades| 16|Table 2| Annual Sales Of Jamkash For The Last Five Years| 20| Table 3| A nnual Purchase And Sales In True Value| 20| Table 4| Exchange Penetration Rate At Jamkash In TRUE VALUE| 20| CHAPTER -1 INTRODUCTION TO THE TOPIC The topic for my SIP has two two separate parts as _ â€Å"Organizational Climate Study† & â€Å"Business Process† of Jamkash Vehicleades (Kashmir) Pvt Ltd. These are introduced briefly as under: Organizational Climate Study Organisational Climate studies the employees' perceptions and perspectives of an organization. The surveys address attitudes and concerns that help the organization work with employees to instil positive changes.Organisational climate surveys increase productivity. Climate surveys give employees a voice to assist in making desired transitions as smooth as possible. It also serves as a basis for quality improvements. By identifying areas of inefficiency and acting on performance barriers identified by employees of all levels, an organization gains a fresh and different perspective. Survey analysis identifi es areas of employee satisfaction and dissatisfaction to facilitate management in the creation of greater workplace harmony and, therefore, increased productivity.Conclusions are drawn from the data, and recommendations are made to the management team. Additionally, climate surveys can set benchmarks for future surveys, which will allow more in-depth and time series analysis. Business Process Jamkash Vehicleades generates its revenue through different ways by which it has set an example of an emerging and successful business organization in the whole valley and has covered the maximum market share. With its effective implementation of innovative ideas ; promotional tools it succeeded in the establishment of new E-outlets in various districts of the valley.Nature of business: Dealership, Service Provider Processes: * Sale of New Cars (MARUTI SUZUKI Cars Only) * Buying and Selling of Pre-Owned Cars in TRUE VALUE (of any Company) * Services and Repairs Reason for selecting the topic: T here was a need to re-look the operational strategy and the internal systems to optimise the utilisation of resources particularly the human resources. It would help the organisation to harness the emerging opportunities and meet the upcoming challenges. For this purpose this study on Organisational Climate was undertaken.I selected this topic in order to learn the Marketing ; Selling process in the real corporate and gain some experience out of it so that I can get the best placement opportunities from the leading companies after seeing my experience in marketing ; sales. Apart from the sales I wanted to take a deep look into the Business Process of Jamkash Vehicleades so that it could help me in getting the better idea and insight of the business environment, how automobile companies generate their revenue. CHAPTER-2 COMPANY PROFILE JAMKASH VEHICLEADES (KASHMIR) PVT. LTD GENERAL INTRODUCTION:Jamkash Vehicleades is a unique and pioneering organisation working for near about a decad e in the valley with the maximum market share in its’ basket of achievements. It emerged to sell and serve the society with the quality products in Automobile sector initially in JAMMU ; KASHMIR. Jamkash Vehicleades is getting a number of opportunities and experiencing certain challenges in recent times. The opportunities include heavy demand for its services from other states and growing interest on the part of many locations to have E-outlets in those locations as well.To meet these demands and harness opportunities Jamkash Vehicleades moved to national and has opened new E-outlets at different locations recently. The challenges include; sustain and retain the higher position in the competitive market and create maximum employment opportunities for the local people. Another challenge is to compete with the competitors’ new product designs, quality services and promotional tools. BRIEF HISTORY * Jamkash Vehicleades, Kashmir is an authorized dealership of Maruti Suzuki India Ltd. * It Commenced business on 8th Aug 2003.Since then it has been providing best services to its customers. * In order to further reach to the rural customers of the Valley, it was the first dealership in J ; K to open E-outlets at Baramullah and Kupwara. * The Vehicleades Group is spread across 4 states (J;K, Punjab, Himachal and New Delhi) and 17 locations. * It sells more than 16,000 cars and services more than 125,000 cars annually. * Vehicleades is among the Top 5 Maruti dealers in the country. * Largest Dealer in Northern India. * It started  operations in 1987, with an employee strength of 15, which now stands at 2000 plus. The success is attributed to the loyal patronage of esteemed customers, supported by an excellent, dedicated team. Commitment towards Customer Care, time has been appreciated by MSIL, in the form of numerous awards. We say: ‘Think Maruti, Think Vehicleades' DEALERSHIPS Main Showroom * Jamkash Vehicleades, Hyderpora Byepass Srinagar, 2003 E -OUTLETS * Jamkash Vehicleades(Kmr), Baramullah (Opened on 1st Nov 2006, Average sale of 100 Vehicles, Showing tremendous growth YOY, inspite of being location susceptible to Militancy and frequent shutdowns) * Jamkash Vehicleades(Kmr), Kupwara Opened on 1st Aug 2009, Average sale of 30 Vehicles, Covering very difficult and terrorism infested areas. ) UP COMING OUTLETS * Jamkash Vehicleades(Kmr), Ganderbal * Jamkash Vehicleades(Kmr), Magam * Jamkash Vehicleades(Kmr), Bandipora CEO/MD of Jamkash Vehicleades (KMR) Pvt. Ltd. MR. IRFAN AHMAD NARWAROO * He was born in 1964, of an engineer father, and a Doctor mother. * He has done his engineering from National Institute of Technology (NIT), earlier REC. * Area of specialization was Civil engineering. Professionally, he started out as an embedded engineer, but his move into automobile industry has an interesting story behind it. It was soon after he finished his final exams in the year 1988, he along with his friends was selected for the Team Gypsy which was a rally programme of Maruti Udyog in collaboration with J;K Tourism. * At that time, there was no idea about the rallies; it was just that how to drive a car. In that rally, he achieved 3rd national rank and when he came back, Dr. Farooq Abdullah, the then Chief Minister appreciated the team and even took them along to Delhi. He made us to participate in couple of more rallies and in the same year, we again bagged 3rd National rank. † * That was the turning point of his life, when he achieved the same rank twice and at that time, he decided that he should carve his future in the automobile sector. He was given an authorization letter by Maruti Udyog to start an automobile centre. Jamkash Vehicleades, Hyderpora, Byepass, Srinagar Table 1 AWARDS ; ACCOLADES All India Dealers Conference Held At Pattaya, Thailand 2012BEST SERVICE AWARD BEST E-OUTLET IN THE COUNTRYAll India Dealers Conference Held At Macau In 2010 | | BEST CUSTOMER RETENTION| HIGHEST GROWTH ON HIGH BASE| | BEST SHOWROOM E – OUTLET (RUNNER UP)| | BEST SALES SATISFACTION FOR CITY| | BEST MARKETING INITIATIVES| All India Dealer Conference Held At Bangkok In 2009 | Fy-2008-2009 | | BEST PERFORMANCE IN SPECIAL SCHEMES BY A DEALER| | BEST EMPLOYEE RETENTION(RUNNER-UP)| | HIGHEST NO. OF M 800 SOLD| | HIGHEST GROWTH IN ALL MODEL DESPATCH| | HIGHEST GROWTH IN CLUB 500 DEALERS| All India Dealer Conference Held At Istanbul Turkey In 2008 | Fy-2007-2008 | | EXCELLENCE IN SALES(10000+ CLUB)| | EXCELLENCE IN SPARES PARTS HIGHEST MGA OFFTAKE PER VEHICLE(;8000 VEHICLES)| | EXCELLENCE IN SALES HIGHEST NO OF M800 SOLD| EXCELLENCE IN SERVICE-INNOVATIVE SERVICE   MARKETING| | EXCELLENCE IN MARKETING-MOST CONSISTENT ADVERTISING THROUGHOUT THE YEAR| All India Dealer Conference Held At Athens Greece In 2007 | Fy-2006-2007 | | BEST PERFORMANCE SPECIAL SCHEMES (RUNNER-UP)| | BEST MI PERORMANCE N2| | BEST PERFORMANCE IN RURAL MARKETING| COMPETITORS OF JAMKASH 1. Peaks Auto Pvt Ltd: MARUTI SUZUKI 7. Fairdeal Motors: TATA, Fiat 2. HIGHLAND : MARUTI SUZUKI8. K. C Motors: Chevrolet 3. K. C HYUNDAI: Hyundai 4. Ford : Ford 6. Ansari Toyota : Toyota DEPARTMENTS AT JAMKASH VEHICLEADESThere are ten departments in the organization: Admin HR SalesMarketing Service True Value Accessories Customer Care Insurance Maruti Driving School (MDS) BRIEF PERFORMANCE * Harnessed the huge potential of Kashmir market and started with an average sale of 250 vehicles and servicing load of 950. * Now selling on an average 400 vehicles and servicing load of 3800 vehicles. * Tie-ups with seven leading Insurance Companies. 1. National Insurance 2. New India Insurance 3. Bajaj Alliance 4. Royal Sundaram 5. Iffco Tokyo General Insurance . ICICI Lombard 7. Chola Mandalam * Excellent performance inspite of Kashmir problem, Terrorism and virtually a brokers Heaven. TRUE VALUE: Monthly Purchase: 30 – 40 vehicles (on average) Sale : 40 – 50 vehicles (on average) INSURANCE: INSURANCE: Month ly 2000 – 2500 cars are insured on average. PREMIUM: Rs. 1. 25 crore as total premium is paid to Insurance companies. CLAIMS: 700 claims/ month are entertained which costs Rs. 70 lacs. Cashless Facility: Under which only depreciation amount has to be paid by the customer at the time of claim. TABLE 2ANNUAL SALES OF JAMKASH FOR THE LAST FIVE YEARS YEAR| RETAILS of cars (in numbers) | April 2007 – March 2008| 3516 cars| 2008 – 2009| 3431 | 2009 – 2010| 3331| 2010 – 2011| 3979| 2011 – 2012| 3781| April – May 2012| 635| TABLE 3 ANNUAL PURCHASE AND SALES IN TRUE VALUE YEAR| PURCHASES| SALES| April 2007 – March 2008| 226| 220| 2008 – 2009| 191| 186| 2009 – 2010| 257| 242| 2010 – 2011| 303| 296| 2011 – 2012| 394| 374| April – May 2012| -| -| TABLE 4 Exchange Penetration Rate* at Jamkash in TRUE VALUE YEAR| %age| April 2007 – March 2008| 6. 02%| 2008 – 2009| 5. 99%| 009 – 2010| 10 . 92%| 2010 – 2011| 7. 04%| 2011 – 2012| 12. 25%| * Exchange Penetration: Customers sell their old cars to TRUE VALUE and buy new cars. CUSTOMER RETENTION Meaning: Customer Retention  is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organisation has with a customer and continues throughout the entire lifetime of a relationship. For that Jamkash Vehicleades organises different events, programs and customer meetings to build a lifelong relationship. e. g. Drawing Competition between Children of existing customers * Customers Meeting Day * Gift Ceremony * Teachers Day * Environment Day etc. How customers are retained in Jamkash Vehicleades Pvt. Ltd. * 72 Hr. ’s Post Sales Follow up * Internal Feedback Card * 15 Days Post Sales Follow up * 20 Days Home Visit * Organize Different types of Events day to day * Organize Customer Meets every month with different themes * If any complaint, resolution within 2-3 days with a proper format. * Average resolution time (ART) ;;; as less as possible * CC/1000 analysed on the monthly basisEVENTS ; PROGRAMS FOR CUSTOMER RETENTION AT JAMKASH VEHICLEADES Customers Meeting Customers Meeting Teachers Day Teachers Day Gift Ceremony Gift Ceremony Drawing Competition Drawing Competition CHAPTER-3 INDUSTRY PROFILE OVERVIEW OF AUTOMOBILE INDUSTRY Car manufacturing in India first began in late 1940s. Earlier a couple of cars made by foreign technology were manufactured in India. But now, cars made my Indian car manufacturers dominate the business. | |The future of car manufacturing in India is bright. Sensing this, foreign car manufacturers like Ford, Toyota, Hyundai, Suzuki, Honda and Skoda are spreading their base in the country. Domestic car manufacturers have also contributed to the growth of the automobile industry in India. REASONS OF GROWTH Economic liberalization, increase in per capita income, variou s tax relief policies, easy accessibility of finance, launch of new models and exciting discount offers made by dealers all together have resulted in to a stupendous growth of Indian Automobile industry. MARKET SHAREAutomobile industry of India can be broadly classified under passenger vehicles, commercial vehicles, three wheelers and two wheelers, with two wheelers having a maximum market share of more than 75%. Automobile companies of India, Korea, Europe and Japan have a significant hold on the Indian market share. Tata Motors produces maximum numbers of mid and large size commercial vehicles, holding more that 60% of the market share. Motorcycles top the charts of two wheelers with Hero Honda being the key player. Bajaj by far is the number one manufacturer of three wheelers in India.Passenger vehicle section is majorly ruled by the car manufacturers capturing over 82% of the total market share. Maruti since long has been the biggest car manufacturer and holds more that 50% of t he entire market. Global recession has impacted the Indian automobile industry also and can be seen clearly in the sales figures of the last financial year. Even then this industry has high hopes in 2009-2010; as banks have reduced loan interest rates and the major chunk of automobile customers belong to the middle income group who are becoming economically stronger with every passing day.POPULAR CAR MANUFACTURERS IN INDIA * Maruti Suzuki Ltd. : This is the first automobile company in the world to have an ISO 9000:2000 certificate. It has a joint venture with Suzuki Motor Corporation. The popular models of this group are Maruti 800, Alto, Swift, Wagon-R and Zen. * General Motors India: This global leader entered the Indian market as a joint venture with the C. K. now it is a fully owned subsidiary of the Birla Group. This group has also introduced cars like Chevrolet Optra and Chevrolet Tavera (MUV) in India. * Ford India Ltd. : It was originally an American company.It entered the I ndian market in the year 1988 and launched Ford Escort. The Ford Ikon launched in 2001 was a successful car in India. Other brands of Ford like Ford Fusion, Ford Fiesta, Ford Mondeo and Ford Endeavour also gained popularity in India. * Tata Motors Limited: It is India's largest automobile company, the largest commercial vehicle manufacturer, the second largest passenger car manufacturer in India and the fifth largest medium and heavy commercial vehicle manufacturer in the world. The popular brands of the company are Tata Indica, Tata Indigo, Tata Sumo and Tata Safari.Tata Nano: Recently Tata Motors launched India’s cheapest car Tata Nano in one lakh rupees. * Toyota Kirloskar Motor Ltd: With a joint venture with Toyota Motor Corporation Japan, the Kirloskar Group of India holds 89% equity of the company. The most popular brands of this group in India are Camry, Corolla, Prado and Innova * Fiat India Private Ltd: The Fiat India that belongs to the Fiat Auto Spa group of Italy gives world-class cars to the country. This group has entered the motor vehicle sector more than one hundred years ago and has earned fame not only in India, but also abroad.Besides ‘Uno', which is Europe's favorite car for the last two decades, the brands like Palio, Petra and Adventure have also become famous. * Hindustan Motors: This flagship company of the C. K. Birla Group was established by Mr. B. M. Birla. Some of the most popular brands of this car manufacturer are Ambassador, Contessa and Mitsubishi Lancer. Other remarkable brands of this company are Trekker, Porter and Pushpak. * Hyundai Motor India Ltd: Hyundai Motor India Limited (HMIL) is not only the second largest car manufacturer in India, but is also the fastest growing among the car manufacturers in India.The popularity of Santro, Getz, Accent, Elantra, Sonata Embera and Tuscon is proof of its success. The company is an ISO 14001. Maruti Suzuki India Limited is a publicly listed automaker in India. It is a le ading four-wheeler automobile manufacturer in South Asia. Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 September 2007, Maruti Udyog was renamed Maruti Suzuki India Limited.PROFILE Maruti Suzuki plant in Gurgaon Maruti Suzuki is one of India's leading automobile manufacturers and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Until recently, 18. 28% of the company was owned by the Indian government, and 54. 2% by Suzuki of Japan. The Indian government held an initial public offering of 25% of the company in June 2003. As of May 10, 2007, Govt. of India sold its complete share to Indian financial institutions. With this, Govt. of India no longer has stake in Maruti Udyog.Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto kei car which at the time was the only modern car available in India, its' only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. Through 2004, Maruti has produced over 5 Million vehicles. Maruti’s are sold in India and various several other countries, depending upon export orders. Cars similar to Maruti’s (but not manufactured by Maruti Udyog) are sold by Suzuki and manufactured in Pakistan and other South Asian countries.The company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually. Maruti 800, till 2004, was the India's largest selling compact car ever since it was launched in 1983. More than a million units of this car have been sold worldwide so far. Currently, Maruti Alto and Alto K10 tops the sales charts a nd Maruti Swift is the largest selling in A2 segment. Due to the large number of Maruti 800s sold in the Indian market, the term â€Å"Maruti† is commonly used to refer to this compact car model.Till recently the term â€Å"Maruti†, in popular Indian culture, was associated to the Maruti 800 model. Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been the leader of the Indian car market for over two decades. It’s manufacturing facilities are located at two facilities Gurgaon and Manesar south of New Delhi. Maruti’s Gurgaon facility has an installed capacity of 350,000 units per annum. The Manesar facilities, launched in February 2007 comprise a vehicle assembly plant with a capacity of 100,000 units per year and a Diesel Engine plant with an annual capacity of 100,000 engines and transmissions.Manesar and Gurgaon facilities have a combined capability to produce over 700,000 units annually. More than half the cars sold in India are Maruti cars. The company is a subsidiary of Suzuki Motor Corporation, Japan, which owns 54. 2 per cent of Maruti. The rest is owned by the public and financial institutions. It is listed on the Bombay Stock Exchange and National Stock Exchange in India. During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all, over six million Maruti cars are on Indian roads since the first car was rolled out on December 14, 1983.Vision The leader in the India Automobile Industry, Creating Customer Delight and Shareholder’s Wealth; A pride of India† We must be an internationally competitive company in terms of our products and services. We must retain our leadership in India and should also aspire to be among the global players. Mission To provide a wide range of modern, high quality fuel efficient vehicles in order to meet the need of different customers, both in domestic and export markets. To provide maximum value for money to their customers through continuous improvement of products and services.Maruti has a network of 391 sales outlets across 230 cities all over India. The service network covers 1,113 towns and cities, bolstered by 2,142 authorized service outlets. The company's change in strategy and emphasis on developing effective marketing communications was their highlights. Mr. Shinzo Nakanishi MD ; CEO Mr. D. S. Brar Director Mr. R. C. Bhargava Chairman Mr. Mavinder Singh Banga Director Mr. Tsuneo Ohashi Director Mr. Keiichi Asai Director Mr. Shinzo Nakanishi MD ; CEO Mr. D. S. Brar Director Mr. R. C. Bhargava Chairman Mr. Mavinder Singh Banga Director Mr.Tsuneo Ohashi Director Mr. Keiichi Asai Director MANAGING BODY PRODUCTS Maruti Suzuki offers 16 models of cars: 1. Maruti 800 2. Omni 3. Alto 4. Wagon R 5. A Star 6. Versa 7. Ritz 8. Gypsy 9. Zen Estilo 10. Ertiga 11. Swift 12. Swift Dzire 13. Eeco 14. SX4 15. Grand Vitara 16. Kizashi Swift, Swift Dzire, A star and SX4 are manufactured in Manesar, Grand Vitara imported from Japan as a completely built unit (CBU), remaining all models are manufactured in Maruti Suzuki's Gurgaon Plant. Suzuki Motor Corporation, the parent company, is a global leader in mini and compact cars for three decades.Suzuki’s technical superiority lies in its ability to pack power and performance into a compact, lightweight engine that is clean and fuel efficient. Maruti is clearly an â€Å"employer of choice† for automotive engineers and young managers from across the country. Nearly 75,000 people are employed directly by Maruti and its partners. FACILITIES Indian Four Wheeler Industry The Four-Wheeler Industry in India has not quite matched up to the performance of its counterparts in other parts of the world. The primary reason for this has been the all-pervasive regulatory atmosphere prevailing till the opening up of the industry in the mid-1990s.The various layers of legislative Acts sheltered the industry from external competition for a long tim e. Moreover, the industry was considered low-priority as cars were thought of as unaffordable luxury†. Post Liberalization, the car market in India have been in a burgeoning stage with all types of cars flooding the market in order to meet the demands of Indian customers who are increasingly exposed to state of the world automobiles and want the best when it comes to purchasing a car. It is expected that by 2030, the Indian car market will be the 3rd largest car market across the globe.The main encouraging factors for the success story of the car market in India are the increase in the opportunity for new investments, the rise in the GDP rate, the growing per capita income, massive population, and high ownership capacity. The liberalization policies followed by the Indian government had been inviting foreign players to participate in the car market in India. The recent trend within the new generation to get work in the software based sector has led to the rise in the income le vel and change in the lifestyle significantly, which has further led to the increase in the demand for luxurious cars among them.The car Market in India is crowded with all varieties of car models like the small cars, mid-size cars, luxury cars, super luxury cars, and sports utility vehicles. Initially the most popular car model dominating the Car Market in India was the Ambassador, which however today gave way to numerous new models like Hyundai, Honda, Mercedes-Benz, BMW, Bentley and many others. Moreover, there are many other models of cars in the pipeline, to be launched in the car market in India. Some of the leading brands dominating the car market in India at present are Hindustan Motors, Reva Electric Car Co. Fiat India Private Ltd. , Daimler Chrysler India Private Ltd, Ford India Ltd. , Honda Siel Cars India Ltd. , General Motors India, Hyundai Motors India Ltd. , Skoda Auto India Private Ltd. , and Toyota Kirloskar Motor Ltd. Since the demand for foreign cars are increasin g with time, big brands like Mercedes Benz, Volkswagen, Aston Martin, Ferrari, and Rolls-Royce have long since made a foray into the Indian car market. Facts about Indian Car Market: Although the Indian automobile industry has come a long way since the deregulation in 1993, India does not rank well among its global eers in many respects, viz. , the contribution of the sector to industrial output, number of cars per person, employment by the sector as a percentage of industrial employment, number of months' income required to purchase a car, and penetration of cars. Figure:- Passenger vehicle stock per 100 people India is far behind from other countries with just 6. 9 cars per 100 persons, while Unites States has 76. 9 cars on per 100 persons. Among developing countries, Russia also stands ahead than India and China with 16. 3 cars per 100 persons.Two things that stunted growth of the Indian automobile industry in the past have been low demand and lack of vision on the part of the or iginal equipment manufacturers (OEMs). However, the demand has picked up after the liberalization of the regulatory environment, and global OEMs who enjoy scale economies both in terms of manufacturing and research and development (R;D) entered the Indian market. This has resulted in a significant shift in the way business is conducted by suppliers, assemblers and marketers. CHAPTER-4 SCOPE OF WORK SCOPE OF WORK: The scope of the study was limited to the Head office: at Hyderpora Byepass Srinagar, ; Not for * Regional offices: at Baramullah, Kupwara and * Recently started E-outlets: at Ganderbal, Bandipora, and Magam. This study will definitely help me in gaining the experience and getting the exposure of the Real Corporate World and lastly it will help me in achieving some mastery over the marketing. CHAPTER-5 OBJECTIVE OF THE PROJECT WORK OBJECTIVES OF THE PROJECT: 1. 1 PRIMARY OBJECTIVE: * To get familiar with ‘How the Corporate works’ * To study about the Organizati on climate. * To study the overall Business Process of Jamkash Vehicleades. To analyse the organisation’s current position in the competitive market. 1. 2 SECONDARY OBJECTIVE: * To gain the experience and get the exposure of the Real Corporate World. * To make the study a success for the organisation in bringing some positive change. * To forward the complaints of customers to Service Manager and CRM. * To know the expectations and suggestions of the customers towards improvements in the car and after sale service. * To know the satisfaction level of employees as well as customers of Jamkash Vehicleades. CHAPTER-6 RESEARCH METHODOLOGY 6. 1 WHAT IS RESEARCH?Research is creative work undertaken systematically to increase the stock of knowledge, including knowledge of humanity, culture and society, and the use of this stock of knowledge to devise new applications. It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, sup port  theorems, or develop new  theories. A research project may also be an expansion on past work in the field. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects, or the project as a whole.The primary purposes of   basic research are documentation,  discovery,  interpretation, or the  research and development  of methods and systems for the advancement of human  knowledge. Approaches to research depend on  epistemologies, which vary considerably both within and between humanities and sciences. There are several forms of research: scientific, humanities, artistic, economic, social, business, etc. 6. 2 MEANING: Research in common parlance refers to a search for knowledge. Research can also be defined as a scientific search for pertinent information on a specific topic.In fact, research is an art of scientific investigation. Some people consider research a movement from known to the unknown. It is actua lly a voyage of discovery. 6. 3 DEFINITION: A broad definition of research is given by Martin Shuttle Worth – â€Å"In the broadest sense of the word, the definition of research includes any gathering of data, information and facts for the advancement of knowledge. † Another definition of research is given by Creswell who states – â€Å"Research is a process of steps used to collect and analyse information to increase our understanding of a topic or issue†.It consists of three steps: Pose a question, collect data to answer the question, and present an answer to the question. The Merriam-Webster Online Dictionary defines research in more detail as â€Å"a studious inquiry or examination; especially   : investigation or experimentation aimed at the discovery and interpretation of facts, revision of accepted theories or laws in the light of new facts, or practical application of such new or revised theories or laws†. 6. 4 WHAT IS RESEARCH METHODOLOG Y? Methodology  is generally a guideline system for solving a problem, with specific components such as phases, tasks, methods, techniques and tools.It can be defined also as follows: 1. â€Å"the  analysis  of the principles of methods, rules, and postulates employed by a discipline† 2. â€Å"the systematic study of methods that are, can be, or have been applied within a discipline† 3. â€Å"the study or description of methods†. A methodology can be considered to include multiple methods, each as applied to various facets of the whole scope of the methodology. The research can be divided between two parts; they are qualitative research and quantitative research. 6. 5 RESEARCH PROCESS:Research is often conducted using the hourglass model structure of research. The hourglass model starts with a broad spectrum for research, focusing in on the required information through the method of the project (like the neck of the hourglass), then expands the research in the form of discussion and results. The major steps in conducting research are: * IDENTIFICATION OF RESEARCH PROBLEM * LITERATURE REVIEW * SPECIFYING THE PURPOSE OF RESEARCH * DETERMINE SPECIFIC RESEARCH QUESTIONS OR HYPOTHESES * DATA COLLECTION * ANALYSING AND INTERPRETING THE DATA * REPORTING AND EVALUATING RESEARCHThe steps generally represent the overall process; however they should be viewed as an ever-changing process rather than a fixed set of steps. Most researches begin with a general statement of the problem, or rather, the purpose for engaging in the study. The literature review identifies flaws or holes in previous research which provides justification for the study. Often, a literature review is conducted in a given subject area before a research question is identified. A gap in the current literature, as identified by a researcher, then engenders a research question. The research question may be parallel to the hypothesis.The hypothesis is the supposition to be tested . The researcher(s) collects data to test the hypothesis. The researcher(s) then analyses and interprets the data via a variety of statistical methods, engaging in what is known as  Empirical research. The results of the data analysis in confirming or failing to reject the  Null hypothesis  are then reported and evaluated. At the end the researcher may discuss avenues for further research. Methodology Under the methodology, the first challenge was to choose a framework and accordingly choose the other criteria like data sources and tools to collect the data. ) Framework Used for Organisational Understanding There are several frameworks, which can be applied to study organisation climate. Some of these are * Litwin ; Stringer, (1968)- organisational attribute approach * Schneider and Barlett (1968,1970)-individual attribute approach Litwin ; Stringer, (1968) has given a macro perspective of analysing the organisation. According to them, â€Å"Climate can be defined as the perc eived attributes of an organisation and its sub-systems as reflected in the way an organisation deals with its members, groups and issues†.The emphasis is on perceived attributes and the working of sub-systems. This frame work emphasises on motivational linkages and seems to be quite relevant for studying organisational climate. Litwin ; Stringer, (1968) Model: A brief†¦ The framework considers six motives relevant for organisational climate. 1. Achievement – this motive is characterised by concern for excellence competition against standards set by others or by oneself, the setting of challenging goals for oneself, awareness of the obstacles that might be encountered in attempting to achieve these goals, and persistence in trying alternative paths to one’s goals. . Influence – this motive is characterised by a concern for making an impact on the others, a desire to make people do what one thinks is right and an urge to change situations and develop p eople. 3. Control – this is characterised by a concern for orderliness, a desire to be and stay informed, an urge to monitor events and to make corrective action when needed, and a need to display personal power. 4. Extension – this is characterised by a concern for others, interest in super ordinate goals, and an urge to be relevant and useful to large groups, including society as a whole. . Dependency – This motive is characterised by a desire for the assistance of the others in developing oneself, a need to check with significant others (those who are more knowledgeable or have a higher status, experts, close associates and so on), a tendency to submit ideas or proposals for the approval, and an urge to maintain a relationship based on the other person’s approval. 6. Affiliation – this is characterised by a concern for the establishing and maintaining close personal relationships, and emphasis on friendship, and a tendency to express one’ s emotions.Schneider and Barlett (1968, 1970)-individual attribute approach Schneider and Barlett view organisational climate as perceptual as well as an individual attribute. Climate in this approach is viewed as summary or global perception held by individuals about their organisational environment. Some of them are encompassed by the work environment scale developed by Moos in 1994. It includes various broad dimensions like Involvement, Co-worker, Cohesion, Supervisor Support, Autonomy, Task Orientation, Work Pressure, Clarity, Managerial Control, Innovation, Physical Comfort and others.The summary perceptions of all the individuals taken together reflect an interaction between personal and organisational characteristics, in which the individual by forms climate perceptions. This paper basically tries to understand the organisation on the basis of individual attribute approach. b) Data sources and tools used 1. Primary Sources: Primary sources of data included interactions with C EO, regional managers, employees, field staff and telephonic interviews with ex-employees. Tool used: * Structured Questionnaire * Interaction with the EmployeesConducting Organisational Climate study required the preparation of a detailed questionnaire which could capture all possible areas of satisfaction and dissatisfaction of employees. For this I circulated questionnaires to all Jamkash Vehicleade’s employees and mentioned the objectives of my study. I highlighted some points which could help employees in knowing about the importance of organisational Climate study. This was to create awareness among the employees about the study being conducted and how important their participation is, to make the study a success for the organisation in bringing some positive change.The questionnaire included 24+12 questions on separate topics (Annexure 1- Part One ; Part Two). There were questions on a 5 point scale, where 1 was the least satisfaction level and 5 was the most satisfact ion level. There were also some open ended questions and objectives (Yes/No) questions. The questionnaire was tailor made to meet the needs of the organisation. Questions on HR issues formed major part of the survey. I personally met with all Jamkash Vehicleades employees requested them to fill it on the spot. Receptivity to participating in the survey varied tremendously.Since the process was confidential most of the employees still did not want to mention their names/ positions. However some of them freely gave their responses. To understand the organisation climate from a macro perspective I mostly interacted with the senior staff and CEO of the organisation. In order to understand the group dynamics I attended the various training programs organised at various clusters where I met many officials and beneficiaries and tried to get a holistic understanding of the organization in which few dynamic personalities were: Mr. Owais Ahmad Rather (Human Resource Manager)Mr. Mushtaq Ahmad Wani (Institutional sales Manager) Mr. Peer Firdous Ahmad (DGM Marketing ; Sales) Mr. Irfan Ahmad Parray (Sr. Marketing Manager) Mr. Sajjad Ahmad (Deputy General Manager, Marketing) and many distinguished personalities. In the process, personally I also met with all employees of the organisation and interacted with them. 2. Secondary sources: The major sources of secondary data were the documents and records of the organization, the annual reports and the literature review. CHAPTER-7 DATA ANALYSIS ; INTERPRETATION Part-I Business Process OfJamkash Vehicleades FOR SALES 1. Were the following things available at Jamkash Showroom? Tick Yes/ No. Particulars| Yes| No| Product Information:| 20| -| Price List:| 20| -| Broachers/ Catalogues:| 17| 3| Display Car:| 16| 4| Friendly Environment:| 14| 6| Proper Seating Arrangement:| 20| -| Interpretation: Overall maximum number of customers agree with the statement that all the things were available at Jamkash Showroom. It can be understood from the analysis that Jamkash is progressing and winning the hearts of the customers through new innovations and attractive tools. . Was the test drive of your car readily available at Jamkash? Options| Results| Yes| 12| No| 8| Total| 20| Interpretation: Out of the total sample size 60% said that the test drive of their vehicle was available at Jamkash Vehicleades. However, the remaining 40% had not taken a test drive. The reason being; they had purchased their vehicles during the time of protests and strikes in Kashmir Valley. So it was not possible to give a test drive of the vehicles freely. 3. Was the car delivered to you at the promised date and time? Options| Results| Yes| 17|No| 3| Total| 20 | Interpretation: Majority of the customers are happy for car delivery on time 85% of the customers agree with the statement. However only 15% don’t agree with this. The reason might be strikes and protests at the time of delivery of the vehicle. 4. How would you rate the overall Jamk ash’s Sales Executives ; Insurance Executives about product knowledge, behaviour, and approach till the delivery of your new car? Particulars| Results| | Excellent| 6| | Good| 11| | Average| 3| | Bad| -| | Very Bad| -| | Total| 20| | Interpretation:Overall maximum customers rated the Jamkash Staff and executives as good. Some rated them as excellent while some rated as average. 55% rated as Good, 30% rated as excellent, and 15% rated them as average. It can be imagined and realised that no customer rated the Jamkash executives as bad or very bad; it clearly states that the employees of Jamkash Vehicleades are very much experienced and knowledgeable without giving any chance of complaint to customer(s). 5. Do you think that the time taken for service / repair was sufficient / reasonable? Options| Results| Yes| 17| No| 3|Total| 20| Interpretation: Jamkash Vehicleades is considered as No. 1. Service provider in the whole valley. It is the only dealership in the whole valley that has its’ service centres in other districts also. So the organization has covered the maximum market of the valley. From the survey it was found that 80% of the customers were satisfied with the service of Jamkash Vehicleades. Exception is of only few customers which will not be considered. FOR SERVICE 6. At the time of the delivery of serviced car, was the Service Advisor present? Options| Results| Yes| 15| No| 5|Total| 20| Interpretation: After purchasing a vehicle, at the time of delivery, presence of service advisor is very important. He makes the customer aware about Do’s ; Don’ts and gives him all the necessary information about the service timings and generally trains him for minor repairs of the vehicle himself in case of emergency. 75% said that the Service Advisor was present at time of delivery. Only 25% do not agree with this. 7. Did you receive any phone call from Jamkash before and after servicing of your vehicle? Options| Results| Yes| 20| No| -| Total| 20| Interpretation:Jamkash Vehicleades is very much effective in follow-ups of the customers. It is one of the tools for Customer Retention. For that Jamkash customer care calls the customer before and after the service to make them aware about the servicing dates and other issues. From the data collected after survey it was seen that the customer follow-up process is 100% done fairly ; effectively at Jamkash. 8. Are you satisfied after servicing your car at Jamkash Vehicleades’ workshop? Options| Results| Yes| 16| No| 4| Total| 20| Interpretation: 80% of the customers are satisfied with the services of Jamkash Vehicleades.The reason behind that is: Jamkash is having qualified and experienced workforce in the concerned departments; Workshop, Body Shop as well as front office where claims are entertained. 9. How would you rate the overall Jamkash’s Workforce ; Service Supervisor/Advisor about product knowledge, behaviour, and approach till the delivery of your s erviced car? Particulars| Results| | Excellent| 7| | Good| 11| | Average| 2| | Bad| -| | Very Bad| -| | Total| 20| | Interpretation: Maximum customers of Jamkash rated the workforce and Service Advisor as good.Some rated them as excellent while some rated as average. 55% rated as Good, 35% rated as excellent, and 10% rated them as average. It clearly states that the workforce of Jamkash Vehicleades is very much experienced and educated in their field without giving any chance of complaint to customer(s). ? 10. Have you planned to repurchase a car from Jamkash Vehicleades in future again? Options| Results| Yes| 10| No| 10| Total| 20| Interpretation: As such every customer of Jamkash is satisfied with its Quality sale and Service. But the 50% of them have not decided to repurchase the new car from Jamkash only.The reason might be the best deigns and offers given by the competitors can deviate the attention of the customers from MARUTI products. 11. Any Complaints/ Suggestions: i Time taken for servicing the vehicle should be reduced. ii Approval of car loan should be done very quickly. iii Documentation Process should be done very fast. iv Some discounts and offers should be given also on services. v As such there is no problems with the servicing but the time taken is much so number of workers and mechanics should be increased to distribute the workload and get the customer’s car serviced quickly. i Complaints or grievances of the customers should be addressed and resolved immediately to save the precious time of the customers. Part-II Organizational Climate Study HR POLICY: Q. 1. The recruitment process at Jamkash Vehicleades is fair? Options| Results| Yes| 26| No| 4| Total| 30| Interpretation: The recruitment process at Jamkash Vehicleades is very fair as 87 % of the employees of the organization agree with the statement. Whereas from the 13% of the employees who were against the statement I asked the reason, they replied that the recruitment process t akes place on the personal reference basis in Jamkash.However from the survey it is clear that the major number of the employees is in favour of the statement and thus the recruitment process at Jamkash Vehicleades will be considered as fair. Q. 2. Have you been given the HR Manual, its hardcopy/ softcopy? Options| Results| HR Manual Given| 13| HR Manual Not Given| 17| Total| 30| Options| Results| HR Manual Read| 9| HR Manual Not Read| 21| Total| 30| Interpretation: From the survey it was seen that only 43% of the employees have been given the HR Manual whereas the major number of employees i. e. 7%, have not received the same. Among the receivers only 9 persons (30%) have read it and the rest 70% are not aware of it. Although the majority of the employees are not aware about the HR manual and the Rules therein but still I found the good Co-ordination and Co-operation among the employees and all the processes were going on very smoothly. It is because all the employees belong to rel igious families. Q. 3. Are you satisfied with your current working conditions in Jamkash Vehicleades? Options| Results| Yes| 19| No| 11| Total| 30| Interpretation:Jamkash Vehicleades has set its own example of its Quality Sale ; Service and has covered the maximum market share in the whole valley. It could be imagined that the employees of Jamkash are hardworking and dedicated. Survey has brought in front, the responses of the employees of Jamkash regarding their satisfaction level in the organization. 63% of the employees are satisfied with the current working environment of Jamkash Vehicleades. Whereas 37% of the employees reasoned their dissatisfaction that they are not satisfied with the salary and other benefits. Q. 4.I am aware about the insurance, income tax and provident fund policies of the organization: Options| Results| Yes| 22| No| 8| Total| 30| Interpretation: Maximum number of employees at Jamkash Vehicleades are very well aware about their insurance, income tax and pr ovident fund policies. As per the survey conducted it was found that 73% employees are aware about it and only 27% are not. The reason of the latter might be that they are new to the organization recruited recently and have not got enough information so immediately. Column1| Column2| 1. Strongly disagree| 6| 2. Disagree| 3| 3. Neither agree nor disagree| 4| . Agree| 13| 5. Strongly agree| 4| Total| 30| ENVIRONMENT: Q. 5. My work area offers me clean, comfortable, supportive and well organised working environment: Interpretation: 44% of the employees agree with the statement that their working environment is clean, comfortable and well organized. If we combine the above data we get that 57% are in favour of the statement and only 30% are against. Only 13% neither agree nor disagree with the statement that means they find their places clean and comfortable sometimes and sometimes not. Q. 6. My work environment is unclean and stressful: Ranking| Results| 1.Strongly disagree| 6| 2. Disa gree| 5| 3. Neither agree nor disagree| 9| 4. Agree| 5| 5. Strongly agree| 5| Total| 30| 66% disagree 66% disagree Interpretation: From the data it is clear that 66% of the staff disagree with the statement as they find their work place and surrounding environment clean, comfortable and unstressful. Jamkash Vehicleades has recruited the sweepers for every department who frequently clean the work area with the latest technological sweeping equipments. Also every employee takes it as his responsibility to keep his work area and whole department clean ; good-looking. Q. 7.Innovations/new ways of doing things are appreciated and liked by team leaders: Ranking| Results| 1. Strongly disagree| 2| 2. Disagree| 9| 3. Neither agree nor disagree| 4| 4. Agree| 10| 5. Strongly agree| 5| Total| 30| Interpretation: Innovation and New Ideas are the keys for the success and growth of any organization. Jamkash Vehicleades also consider employee’s suggestions and ideas as an asset for the benef it of the organization. After survey it was found that 50% of the employees agree that their proposals of new ways of doing things and innovative ideas are appreciated by the team leaders and senior management.Whereas only 37% of the employees disagree with the statement. 13% of the employees are neutral in their response. MANAGEMENT EFFECTIVENESS: Ranking| Results| 1. Strongly disagree| 3| 2. Disagree| 8| 3. Neither agree nor disagree| 2| 4. Agree| 12| 5. Strongly agree| 5| Total| 30| Q. 8. I can communicate easily ; effectively with senior management and forward my grievances/ complaints regarding my work: Interpretation: Communication means sending and receiving the information to and fro. The better the communication process the better would be the results thereafter.As if Jamkash Vehicleades has a very good communication system through which every employee can communicate with his colleagues and the senior management easily and forward his grievances / complaints. After the sur vey I also found that the maximum number of employees at Jamkash say that they can approach and communicate with the seniors easily in case of any difficulty. 57% agree with the statement, 37% disagree and only 6% are neutral. Q. 9. I am treated with respect by the management and acknowledge me for my contribution when organisations goals and objectives are achieved: Ranking| Results| 1. Strongly disagree| 4| 2. Disagree| 3| . Neither agree nor disagree| 5| 4. Agree| 11| 5. Strongly agree| 7| Total| 30| Interpretation: Respect is the key factor for job satisfaction in the organization. â€Å"Respect Others You Will Be Respected† is a true proverb, but in addition I want to say, â€Å"Respect Others and Get Things Done Easily†. If the seniors in the company give respect to their juniors/ subordinates they will in turn give more respect and better results afterwards and also will get satisfied with their job as their social need got fulfilled. Here at Jamkash Vehicleades also I found that each and every employee is being respected and honoured by the seniors.Not only this CEO Mr. Irfan Ahmad and General Manager Col. Ayoub Khan personally interact with the employees frequently and treat them with respect and honour. 60% of the employees of Jamkash Vehicleades agree that they are respected by seniors. Q. 10. Management keeps all the necessary resources ready for me at every time: Ranking| Results| 1. Strongly disagree| 4| 2. Disagree| 7| 3. Neither agree nor disagree| 5| 4. Agree| 11| 5. Strongly agree| 3| Total| 30| Interpretation: Management in Jamkash Vehicleades is very good and has satisfied the majority of employees’ population so far.The above data shows it clearly that 57% of the staff agree with the statement. Whereas, 36% of staff disagree and only 17% are neutral. COMPETENCY: Q. 11. I find my job Challenging: Ranking| Results| 1. Strongly disagree| 5| 2. Disagree| 3| 3. Neither agree nor disagree| 2| 4. Agree| 11| 5. Strongly agree| 6| Total| 30| Interpretation: Everybody wants to get a job that best suits him, in a well reputed company so as to satisfy his social and esteem needs. With such a vision and mission, Jamkash Vehicleades provides job opportunities for the local people.Majority of the people after selection found their job, work environment and the climate in the organization challenging ; on top level than other companies in the valley. 66% of the employees found their job as challenging; only 27% disagree with the statement. Q. 12. I have attended Staff Development Programmes