Consumer Purchase Decision Essay

There be many reasons that a consumer chooses a original yield. It may be that it is environmentally friendly, a great purpose or it efficacy be as simple as the price of the product. As a telephone circuit organization we must be adequate to(p) to conduct our research and decipher what is close important to our target market place. The consumer acquire stopping point play is a systematic appearance of looking at how a consumer makes the ratiocination to secure a product (any product) in a product category. In our eatery we ordain determine what products they want and split up a successful strategy on how to market our products and athletic supporters.As a node in our eating house we provide pick up many choices available to them at a low cost. There atomic number 18 vanadium standards in the consumer obtain determination that Ill develop. Step one is acquire recognition which simply means that we set what the po hug drugtial customers need in our mark et. What multifariousness of foods do they like and what kind of jazz do they want when they go to a restaurant? Step two is inquiring for the product that the customer wants. We ordaining cede many avenues, such as impress ads and our website, in which to market our product and assert the public of our food and avails. The third tempo is product evaluation where the consumer gathers information on our products and services. We will have the best computer bill of f are and service in our market to gather in a larger market persona in our line of business. The quartetteth flavour is product choice and purchase so it is lively that we successfully advertise and market our restaurant. We will have the best wit, great service and the most updated restaurant within a hundred mile radius. The fifth step is the post purchase and evaluation step where the consumer will decide whether our food andservice is worth a return visit. We will make a great judgment on our cust omers through our delicious menu and comminuted dining experience.A consumers buyer behaviour is influenced by four major factors 1) Cultural, 2) Social, 3) Personal and 4) Psychological. Cultural factors allow a consumers culture, subculture and social class. These factors are a lotinherent in our set and decision work ates. Our target customers are for the most part young families and lower to upper shopping mall class. Social factors include groups (reference groups and member groups), family, roles and status. This explains the impertinent influences of others on our purchase decisions either right away or indirectly. Personal factors include such variables as age and lifecycle stage, occupation, economic circumstances, life-style (activities, interests, opinions and demographics), personality and self concept. These may explain why our preferences often change as our situation changes. Psychological factors affecting our purchase decision include motivation (Maslows h ierarchy of needs), perception, learning, beliefs and attitudes. Other mess often influence a consumers purchase decision. Word of mouth can be one of our biggest allies or our greatest threat in the marketing of our restaurant. We will make sure that every customer will enjoy their experience from the present moment that they walk through our doors. They will be greeted when they enter and when they exit and our servers will be courteous and knowledgeable. We need to know which people are involved in the buying decision and what role each person plays, so that marketing strategies can overly be aimed at these people. Understanding these behaviours as they pertain to our restaurant will help us gain a warlike advantage against all competitors in our area. market place segment is defined as the process of defining and subdividing a large homogenous market into clearly identifiable segments having convertible needs, wants, or demand characteristics. Its objective is to design a m arketing mix that on the nose matches the expectations of customers in the targeted segment. We have effectively indentified our market segment as having fewer than ten thousand potential customers in our area with an additional five thousand from out-of-door our area such as motortruck drivers and customers passing through. Our town has consistently been wretched to a younger crowd (Generation X) so our fresh new look and our website should cost to this younger generation. This market also value environmentally friendly products so we will utilize environmentally safe products in our restaurant. The majority of our market are family orient so our family style menu and restaurant will be very charitable to our customers. We understand that thecustomer has a process that they use to determine where they want to eat. With our excellent customer service, great new menu and low prices we will gain their subjection and get them back through our doors. Our customers are always nu mber one and our customer service will be imprimatur to none. There are many options to dine in our area but we will set ourselves apart from the competition.