Tata Nano Case Study - 4369 Words

ysiA Project Report Submitted on the Technology of â€Å"Tata Nano Car† As Part of the Course Managing Technology for Competitiveness PREPARED BY Choidup Dorji (113378) Wangmo Chador (113377) Pishenbay Adilbaevich Umirbekov (113417) Nipu Kumar Nath (112889) Christian Riisager (112846) 1 Executive Summary The study of Tata Nano car technology has demonstrated the fact that how a technological revolution has taken place in Automobile sector by the introduction of Tata Nano car in the market. It is 2 feet shorter than a Mini Cooper, has a comical appearance and weighs less than the four passengers it seats. But for the 350-millionplus middle class of India, Tata Nano, the world s cheapest car at $2,000, is a cause for exhilaration†¦show more content†¦other cars in India in 2008 Figure 2: Price discrimination of Tata Nano over time 4 Figure 3: Tata Nano monthly sales data (July 2009-April 2011) Cost Cutting Features ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · The Nano s boot does not open, instead the rear seats can be folded down to access the boot space. It has a single windscreen wiper instead of the usual pair. Some exterior parts of it are glued together, rather than welded. It has no power steering. Its door opening lever was simplified. It has 3 nuts on the wheels instead of the statutory 4 nuts. It only has 1 side view mirror Rear Engine which provide 20% more space in cabin in constrain wheel base dimensions Tata Nano’s boot is fixed, means rear seat should be folded to access boot. No power steering. Single windscreen wiper. Base model is equipped with 3 Lug Nuts. Manually operated side windows. A/C and Heating not part of base model. Air bags not a part of base model. Use of Plastic and Glue where ever applicable instead of welding steel. ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · 5 Identifying Customer’s Needs TATA realized that people need a car for daily use in a radius of 30 miles, which should have the following properties: ï‚ · fuel efficient ï‚ · compact to park and reliableShow MoreRelatedTata Nano Case Study1425 Words   |  6 PagesCASE STUDY ON TATA NANO TATA MOTORS HAS UNVEILED THE WORLDS CHEAPEST MOTOR NANO CAR The case discusses the making of Tata Nano, the worlds cheapest car, manufactured by India based Tata Motors. On March 30, 2009, Tata Nano was launched with an ex-factory price tag of INR 100,000 (about US$ 2000). The case explains the design and development process of TataNano. The car was the result of a five year research and development project carried out by Tata Nano development team. While developingRead MoreTata Motors Case Study Tata Nano1898 Words   |  8 Pagesreasons for Tata Motors to enter the global ultra-low-cost car market? Tata Motors is one of the India’s largest automobile makers where manufactures cheap vehicles. A firm can reach a superior percentage of profit by supply an identical goods or service at a lower cost (Grant, 2010). It is to believed that Tata Motors choose to enter global market in low cost market is because in lower medium and low incomes population is more where this can win in volume as well as sales. This enable Tata MotorsRead MoreEssay on Tata Nano Case Study2565 Words   |  11 PagesINDEX 1.0 INTRODUCTION 2.0 MAIN REASONS FOR TATA TO ENTER GLOBAL ULTRA LOW COST MARKET 2.1 MARKET DISTRIBUTION PIE CHART 3.0 What are the competitive advantages that TATA Motors will enjoy with their NANO in emerging markets 3.1 RESEARCH AND DEVELOPMENT 3.2 Acquisitions, Mergers Expansions. 3.3 ORGANISATION LOCATION 4.0 WHICH SCREENING CRITERIA WOULD YOU SUGGEST FOR TATA NANO’S IMS PROCESS 4.1 POLITICAL 4.2 ECONOMIC 4.3 SOCIAL Read MoreMba- Cim - Tata Nano Case Study1884 Words   |  8 PagesExecutive Summary Tata Motors, the General Electric of India is a conglomerate with a commanding presence in a vast industries across India and globally. In January 2008, Tata introduced to the Indian public it’s ultra cheap car â€Å"Nano†. The expected retail price for the Nano was expected to be as little as USD2,500 and would cater for the fast growing middle class segment of the Indian population. Tata Motors was set to change the face of the automobile industry in India. This was however met withRead MoreMba- Cim - Tata Nano Case Study1874 Words   |  8 PagesExecutive Summary Tata Motors, the General Electric of India is a conglomerate with a commanding presence in a vast industries across India and globally. In January 2008, Tata introduced to the Indian public it’s ultra cheap car â€Å"Nano†. The expected retail price for the Nano was expected to be as little as USD2,500 and would cater for the fast growing middle class segment of the Indian population. Tata Motors was set to change the face of the automobile industry in India. This was however met withRead MoreTata Motors : Building The Nano1104 Words   |  5 Pages1. In order to know what inspired Tata Motors to build the Nano, it is important to understand that Tata Motors, according to the case, is committed to improving and working on the different areas of life of communities. 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Future requirements in regard to global automobile industry 3 2.2. Demand and production of ULCCs 3 3. Competitive advantages that Tata Motors would enjoy with their Nano in emerging markets 3 3.1. Core competencies of Tata Motors 3 3.2. Cost-cutting: an effective marketing strategy 3 3.3. Tata Motor’s competitive advantage 3 4. Screening criteria suggested for Tata Nano’s IMS process 3 4.1. EnvironmentalRead MoreTata Nano – a Study on Business Challenges in India1835 Words   |  8 PagesTATA NANO – A STUDY ON BUSINESS CHALLENGES IN  INDIA Introduction Tata Nano, pet project of the chairman of the Tata Group Mr. Ratan Tata was a car which was expected to change the face of automobile sector in India. In the highly competitive small-car market of India, Tata Nano promised to set the bar so high that it would become extremely difficult for the competitors to match. The dream of owning a car for as little as Rupees 1 lakh (Rs.100,000 – roughly USD2500) was too tempting for millionsRead MoreTata Nano: The Peoples Car2034 Words   |  9 Pages Comparative Issues on International Management Tata â€Å"Nano†: The People’s Car INTRODUCTION The Indian company called Tata Motors manufactures the cheapest car in the world (Said, 2012). This caught the attention of the consumers in India especially those that earned an average income in the country. This four-wheeled drive vehicle replaces the motorcycle and scooters due to its safety and convenience. Indias Peoples Car will be a safe, affordable